Integrating sustainability values, demonstrating innovation and fostering transparency will be the defining characteristics of leading organizations in the next 10 years, according to the findings of a pre-release of the 2017 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands, which was unveiled May 21 in Detroit.
Unilever continues to be seen as the global leader on sustainability, receiving nearly half of total mentions cited (45 percent, up two points from 2016). Unilever holds this dominant position for the seventh year in a row. Patagonia is in second position, receiving the largest increase of any company this year, with almost one in four experts citing it (23 percent, up six points compared to 2016). Interface surveys in at third (11 percent, up 1 point compared to 2016). IKEA is ranked fourth (8 percent, down 2 points compared to 2016), and Marks & Spencer, Natura, and Tesla are tied for fifth position (all at 7 percent).