Editor’s Letter: Focus On Philanthropy

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Philanthropy is on the rise according to the Committee Encouraging Corporate Philanthropy (CECP)’s Giving in Numbers 2015 Edition, the tenth annual report on corporate giving and employee engagement. The report provides a benchmark of philanthropy through key data provided by 271 respondent companies (including 62 of the largest 100 companies in the Fortune 500).

According to the report, which is aimed at companies strategically focused on their community investment:

• Measurement and evaluation are on the rise

• Purpose propels performance

• Company skills are being applied to solving societal changes

• Doing good (beyond giving) is growing too

• The role is elevating in the firm

“This year’s edition found 56 percent of companies increasing [their] total giving, as well as growth in five key indicators, between 2012 and 2014, proving that this work is essential to company operations,” the report stated.

We at CR Magazine believe that philanthropy is important. In this issue we take a look at efforts companies are making in this area.

In our cover story, Viacom CEO Philippe Daumann discusses philanthropy and helping others while coining the phrase ‘doing good while doing well.’ He notes that in recent years, company participation in philanthropic efforts has become more important and desirable to employees.

“I’ve noticed after 30 years of experience with Viacom, that in the last decade in particular, the level of employee engagement has increased dramatically,” Dauman says in the article. “I do think that for the younger generation working for us now, it’s incredibly important that they don’t just have a job, they also have a purpose.”

Also in this issue is a look at philanthropic programs at leading companies such as Pricewaterhouse Coopers and Goldman Sachs. Both of these corporations have large departments dedicated completely to philanthropic endeavors; the PwC Charitable Foundation, Inc. and Goldman Sachs’ 10,000 Small Businesses, 10,000 Women, Community TeamWorks, and Goldman Sachs Gives program.

We take a look at a brand new organization that has been formed specifically to help corporations with their giving efforts. Philanthropy Girls is a team that matches companies’ CSR missions with philanthropic needs in an efficient, effective way. The Philanthropy Girls team members are excited about the work they are doing, and a goal of theirs is to inspire more people to help out in any way they can.

Finally, in our own CR 100 Best Corporate Citizens List2, which was published in the previous issue (March/April 2016), philanthropy has its own specific category in the rankings. It continues to be an important criterion of how we measure the 100 Best, so check it out to see who’s at the top.

We at CR Magazine hope that your company has a philanthropy program, and, if not, that it’s something you may consider for both the benefit of your employees and the community around you.

References

1 http://cecp.co/download-f iles.html?fname=pdfs/giving_in_numbers/GIN2015_FINAL_web.pdf

2 http://www.thecro.com/wp-content/uploads/2016/04/100best_1 .pdf

 

Belinda Sharr
Editor

Posted June 15, 2016 in Philanthropy