Social Media Checklist: How many of these best practices are you doing?
- Ensure your company profile is complete, accurate, and encompasses the best of your company’s sustainability agenda.
- Build a “Showcase Page” to share appropriate segments of your business – product lines, countries of business, philanthropic endeavors, etc. Maybe your corporate responsibility efforts could be a standalone Showcase page?
- Share company sustainability news and updates periodically. Your supporters will be able to “like” and comment on these updates as they see them.
- Use your personal account to post questions within LinkedIn groups. Then share your business best practices with group members.
- Gently encourage all employees to link their profiles to the company page.
- Finally, ensure the company page description mentions your stance on sustainability.
- Create a memorable Twitter handle that includes the company’s name. Keep it simple and just use the company’s name, if possible.
- Craft your sustainability successes into informative statements that others will retweet. Optimally, stick to less than 120 characters (out of 140, maximum).
- Tweets with photos garner 313% more engagement! Size them to “wide”, long rectangular image proportions that fit perfectly into the tweet.
- Always use Twitter hashtags that will solicit traffic you want. For example: #EmployeeEngagement. You can find
a list of common hashtags for all things green at http:// greeneconomypost.com/green-twitter-hashtag-17290.htm. Don’t forget about the multiple purposes for hashtags, too!
- Discover Twitter Chats and get into the conversation. This is a great way to learn and network with others around a specific topic.Facebook:
In summary: Let the world know what you’re doing, seek advice, build relationships, and be transparent. Make use of the tools listed above (and other platforms, too!), and establish your unique, creative approaches to spread the word about your moves towards sustainability.(Marissa Rosen is the Director of Social Media for TriplePundit; Marketing Associate for Sustrana LLC; and a sustainability consultant for small B Corps. Marissa has a wide background in communications and holds a Masters in Environmental Studies from the University of Pennsylvania. She resides in St. Louis and enjoys countless annual hours in airports. Connect with her on Twitter at @MarissaR1, or via email at firstname.lastname@example.org.)Posted August 13, 2015 in 25115
- Own a company page. Encourage your employees to “like” it and actively contribute to the community posts.
- Include the full address of your business, so it’s more readily searchable and traceable on Facebook.
- Compose short, thought-worthy pieces about your sustainability program, and include real-life photographs of your operations.
- Utilize the small but mighty “call to action” button on the Facebook page with a prompt such as “Contact Us”, “Book Now”, “Use App”, or “Play Game.”
- Respond to comments in a timely fashion and inspire followers to leave remarks. The more interaction there is with your page, the more it will be seen by others.
- Highlight your employees’ actions – recognize their efforts at recycling, carpooling, turning off their monitors.