Good Business, Great Leaders

The winners of our annual CEO of the Year awards.

By The Editors

At the close of the 2013 COMMIT!Forum, CR Magazine hosted its annual CEO of the Year awards dinner. Each year the magazine calls for nominations of CEOs who have aligned their organization’s interests with that of thousands of stakeholders—to do well by doing good. These leaders were selected among an exceptional group of nominees.

Each award recognizes their leadership in corporate responsibility and acknowledges the effectiveness of their efforts.

This year’s CEO of the Year Winners are:

Marillyn A. Hewson
CEO and President Lockheed Martin

When Marillyn Hewson was put in charge of corporate shared services for Lockheed Martin—which included environmental, health and safety, HR, financial functions, and supply chain management—she realized people want to work for a company where they can make a difference. Her passion for diversity, environmental stewardship, and innovation found an outlet through the common passions of the Lockheed Martin workforce. She strives for Lockheed Martin to make the world better and keep people safe. In spite of budget constraints of her company’s customers, she has told the company that their first goal is innovation with purpose. From this, better technologies around energy consumption, programs to support small diversity-owned businesses, and a greatly successful program for diversity have been created.

“We want to make the greatest impact we can, and we can do that collectively if we partner and we work together,”

Hewson says.

Denise Morrison
President and CEO Campbell Soup Company

Denise Morrison says of her long-time employer, “Campbell Soup is committed to making a profit and making a difference.” The organization is located in Camden, NJ, one of the most under privileged city in the United States. Yet the company remains there to help the community. Forty percent of the children of Camden suffer from obesity, and Campbell’s has committed to a fitness and healthy eating program with the goal of reducing that by 50 percent. They have made 40 million food donations. And they have the largest solar field in the manufacturing world and recycle over 85 percent of their waste. Morrison also has a strong commitment for mentoring the next generation of leaders, including women.

“I believe we can make a profit and a difference. It is Campbell’s legacy and it is our future,” says Morrison.

Jim Murren
Chairman and CEO MGM Resorts International

Jim Murren joined MGM Resorts as a CFO and realized he was part of a bigger community. The quality of the service and the experience of its customers was centered around the enthusiasm and engagement of the workforce. Murren has a strong focus on managing culture: As he says, “Strategy is great, but culture will eat strategy for lunch.” He understands that doing good work in the community also engages the workforce, and doing good for the environment is good for business in the long term. MGM Resorts program for water conservation now saves more water per year than goes over Niagara Falls in an hour. The company is also developing the largest solar array on any convention center in the world, and has programs for saving electricity, natural gas consumption, and recycling.

“We can make meaningful change if we band together, and we are ambitious and audacious in terms of our goals,” says Murren.

Patrick Prevost
President and CEO Cabot Corporation

Patrick Prevost’s passion for corporate responsibility dates back to his time in engineering. He realized early in his career that people bring their social consciousness to work. As he became responsible for more people, he because more interested in doing things that would ensure their well-being and their engagement. He believes that companies must be mirrors of society. As he says, “Responsibility is about values and driving values. Without values you are aimless.” Since becoming CEO of one of the largest chemical companies in the world, Prevost has a number of notable accomplishments. Through his vision and persistence, Cabot acquired Norit, the leading manufacturer of sustainability-based carbon filtering used in water and air scrubbers in manufacturing. He has lead Cabot to cross over to being an environmental service and product provider. This proves environmental stewardship is good for a company financially and is consistent with his and the company’s values.

“There is no trade off with financial success and long-term sustainability,” says Prevost.

John Veihmeyer
Chairman and CEO KPMG LLP

John Veihmeyer believes that broader responsibility is partly a responsibility brought on by success. He has had a hugely successful long-term career at KPMG, moving up to positions of every greater responsibility. As he ascended in leadership, herecognized that a world-leading professional service firm had to focus on the quality and engagement of its workforce. Diversity and literacy are two of his strongest passions. To be successful in a diverse world you need a diverse workforce, and to get a diverse leadership, you need diverse employees to receive sponsorship.

To achieve a great workforce, employees need a great start in life. He is passionate about the Family for Literacy Program, a KMPG initiative that involves 90 offices and thousands of volunteer hours. The program has distributed more 2 million books and has assisted thousands of children and adults gain a crucial skill.

“When it comes to sustainability and our CSR focus, this is not something we do. This is who we are,” says Veihmeyer.

Lifetime Achievement Award for Philanthropy

Charles Moore
Former Executive Director CECP

A long-time executive and CEO of several companies and the one-time head of the Cornell athletic department, Charles Moore was approached in 1999 by a group of idealists, including John Whitehead of Goldman Sachs and actor Paul Newman. Their idea was simple: to evolve corporate involvement in philanthropy with an association that would galvanize corporate giving, focus the function, and become one of the cornerstones of corporate social impact. And, in short, they were going to change the world. And they did. Through their efforts the organization they founded became the Committee Encouraging Corporate Philanthropy (now CECP). It is a vibrant network of leading CEOs and executives doing great work helping companies rationalize, justify, and prioritize their social investments. It provides research, networking, and support to the largest contributors in the world, corporate foundations.

“I want to work with others to establish the standards of excellence in helping U.S. CEOs drive world-class sustainable value creation,” says Moore.

Lifetime Achievement Award

Dan Hesse
CEO Sprint

Dan Hesse has been a titan of corporate responsibility and his company Sprint has been honored as one of the greenest companies in the economy (#3 on Newsweek’s list). Sprint introduced a biodegradable phone in 2009 as the Sprint Reclaim. It set off the trend for recyclable phones and recyclable materials in mobile devices. In partnership with Underwriters Laboratory, Hesse spearheaded the adoption of UL 110 standard, which defines the recyclability of mobile devices. With Sprint, he started the program to help recycle and refurbish phones to ensure that devices had the maximum useful life. Sprint now has the most eco-friendly portfolio of phones in the industry.
This level of consideration for the environment and the community is the core of corporate responsibility. Hesse has changed the electronics industry with personal risks and changed the world for the better because he showed what was possible. He has lead programs for diversity and inclusion, and he has helped bring information and a level playing field to communities and the visually and hearing impaired.

“One of my favorite business quotes is from Peter Drucker. He said, ‘Management is doing things right. Leadership is doing the right things.’ If you didn’t care about what is important, you wouldn’t be here tonight,” Hesse says.

Posted December 13, 2013 in 25115