Editor’s Note: What’s working in CR today
- CEO and Chairman Dean Scarborough of Avery Dennison is this issue’s featured CEO interview. I caught up with Dean at a Rainforest Alliance event in New York in May. Dean described how Avery Dennison has met numerous challenges and Dean describes how it’s done at a classic B2B company right in the middle of the supply chain. Our talk begins on p. 10.
- Executive vice president of manufacturing James DeLuca of General Motors is responsible for 190,000 GM employees in 171 factories. Jim describes in detail how sustainability issues boost employee engagement and presented his thoughts at the Greenbiz Forum in Scottsdale, AZ, in February. His suggestions include 15 steps GM took that you can use as a checklist or guide for future action. That feature begins on p. 23.
- Director of Global Sustainability Operations Bruno Sarda of Dell Inc. explains Dell’s three-pronged strategy for staying ahead of the commoditization curve—trying to remain out in front of customer expectations on sustainability issues while also driving business innovation. I sat down with Bruno at the Sustainable Brands conference in San Diego for a wide-ranging discussion and it begins on p. 28.
- Basketball legend Bill Walton is a spokesman for NRG Energy. Bill took a few minutes at the Sustainable Brands trade show to speak with me about motivation to change in a CR and sustainability context. Our discussion is “The Last Word” in this issue and begins on p. 42.