Editor’s Note: What’s working in CR today

Editor’s Note: What’s working in CR today

By Bill Hatton, Editorial Director

We have a lineup of powerful thought leaders in this issue, encompassing positions from the top of the C-Suite through operations and sustainability to a basketball legend:

  • CEO and Chairman Dean Scarborough of Avery Dennison is this issue’s featured CEO interview. I caught up with Dean at a Rainforest Alliance event in New York in May. Dean described how Avery Dennison has met numerous challenges and Dean describes how it’s done at a classic B2B company right in the middle of the supply chain. Our talk begins on p. 10.
  • Executive vice president of manufacturing James DeLuca of General Motors is responsible for 190,000 GM employees in 171 factories. Jim describes in detail how sustainability issues boost employee engagement and presented his thoughts at the Greenbiz Forum in Scottsdale, AZ, in February. His suggestions include 15 steps GM took that you can use as a checklist or guide for future action. That feature begins on p. 23.
  • Director of Global Sustainability Operations Bruno Sarda of Dell Inc. explains Dell’s three-pronged strategy for staying ahead of the commoditization curve—trying to remain out in front of customer expectations on sustainability issues while also driving business innovation. I sat down with Bruno at the Sustainable Brands conference in San Diego for a wide-ranging discussion and it begins on p. 28.
  • Basketball legend Bill Walton is a spokesman for NRG Energy. Bill took a few minutes at the Sustainable Brands trade show to speak with me about motivation to change in a CR and sustainability context. Our discussion is “The Last Word” in this issue and begins on p. 42.

We also welcome a new columnist, Marissa Rosen of TriplePundit.com and Sustrana, Inc. She offers us a checklist of what we either can do/should be doing on the increasingly influential channel of Social Media. Her column is on p. 7.

U.S. Chamber of Commerce Senior Fellow Richard Crespin (also CEO of his consultant- firm CollaborateUp) gives us a look inside wellness issues at a University of Colorado- based seminar he recently conducted. Stephen Jordan and Steve Rochlin, founders of consultant firm I/O Sustainability describe when it comes to the business case, you are better off with all or nothing, but don’t do it halfway. And Kathrin Belliveau , senior vice president of Global Government Affairs & Corporate Social Responsibility at Hasbro, Inc. offers her thoughts on the Millennial generation.

We’re proud of this lineup and believe you will find this issue filled with our experts’ insights—including plenty of action steps you can take home to apply to your own companies. Consider their experiences as you move forward.

Posted August 13, 2015 in 25115