Tag Archives: social change

Ben & Jerry’s Brings Social Change Through Ice Cream and Advocacy

Ben & Jerry’s launched its successful campaign flavor Empower Mint in North Carolina, to promote social justice and voting rights. Few brands are as famous for their social activism than Ben & Jerry's. The Vermont ice cream maker with global revenues of more than $1.2 billion (2015) is as much known for its social conscience as for its creamy, irresistible ice cream flavors. Pick a flavor and chances are you'll walk away with more than just a good feeling in your tummy: You'll feel you're making a statement. The carefully-chosen names of flavors like Empower Mint and Fossil Fuel ice cream help to send a message to consumers about Ben & Jerry's values. A mint ice cream with a name that subtly reminds its fans about the importance of social justice and voting rights gets attention. And so does a rich concoction of fudge dinosaurs and chocolate ribbon when it becomes a conversation starter for why Alaska's arctic wilderness shouldn't be drilled. And in each of these advocacy efforts, says Chris Miller, Ben & Jerry's activism manager, there's another, more visible message: that it is important to support nonprofits like the NAACP, whichContinue reading →