At the recent Sustainable Brands conference in Detroit, CR Magazine spoke with Brian Lakamp, Founder and CEO at Totem Power. Totem's smart hub combines modern communications, advanced energy, and distributed intelligence into a single, powerful platform for modern campuses, retail centers, commercial facilities, cities and more. We spoke with him about being a practitioner in the clean energy space. CRMag:As a practitioner, how does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing? Brian Lakamp: Totem is the first smart city platform that is dedicated to telling its CR story through its core offering. Totem was founded to grow and connect responsible and resilient communities– and that is at the heart of the company. Corporations are missing out on massive opportunities to leverage their CR and sustainability investments beyond their PR and company messaging. By installing Totem into their campuses or parking lots, corporations can breed awareness and engagement with corporate sustainability commitments across customers and employees in ways that that haven’t been available previously.