The latest issue of Corporate Responsibility Magazine has arrived, featuring over 40 pages of CSR success stories, best practices, commentaries, rankings, reports and more. This issue's cover story examines the 170-year history of WGL, an institution first founded to light the new Capitol in Washington, DC. Today, the company is constantly innovating its energy sources to bring affordable, sustainable energy to its customers. Additional highlights of the issue include:
- We Are Still In: The business case for getting political
- Ben & Jerry's: Still crazy (about social activism) after all these years
- Continue reading → By Leon Kaye For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk - unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value. Almost 150 years old, the $8 billion food giant has witnessed plenty of change recently, both internally and externally. Campbell’s CEO, Denise Morrison, changed an old-fashioned food processing company into a more nimble and innovative operation. She has pushed the company to be more responsive to consumers’ needs while encouraging employees to step out of their comfort zones and take risks.