Tag Archives: Campbell Soup

For Campbell’s, Brand Value Means Customer Engagement

Campbell Soup Company's headquarters in Camden, N.J. By Leon Kaye For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk - unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value. Almost 150 years old, the $8 billion food giant has witnessed plenty of change recently, both internally and externally. Campbell’s CEO, Denise Morrison, changed an old-fashioned food processing company into a more nimble and innovative operation. She has pushed the company to be more responsive to consumers’ needs while encouraging employees to step out of their comfort zones and take risks.

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