Tag Archives: Ben & Jerry’s

CR Magazine – Fall/Winter 2017 Issue Now Available

FallWinter The latest issue of Corporate Responsibility Magazine has arrived, featuring over 40 pages of CSR success stories, best practices, commentaries, rankings, reports and more. This issue's cover story examines the 170-year history of WGL, an institution first founded to light the new Capitol in Washington, DC. Today, the company is constantly innovating its energy sources to bring affordable, sustainable energy to its customers. Additional highlights of the issue include:

Ben & Jerry’s Brings Social Change Through Ice Cream and Advocacy

Ben & Jerry’s launched its successful campaign flavor Empower Mint in North Carolina, to promote social justice and voting rights. Few brands are as famous for their social activism than Ben & Jerry's. The Vermont ice cream maker with global revenues of more than $1.2 billion (2015) is as much known for its social conscience as for its creamy, irresistible ice cream flavors. Pick a flavor and chances are you'll walk away with more than just a good feeling in your tummy: You'll feel you're making a statement. The carefully-chosen names of flavors like Empower Mint and Fossil Fuel ice cream help to send a message to consumers about Ben & Jerry's values. A mint ice cream with a name that subtly reminds its fans about the importance of social justice and voting rights gets attention. And so does a rich concoction of fudge dinosaurs and chocolate ribbon when it becomes a conversation starter for why Alaska's arctic wilderness shouldn't be drilled. And in each of these advocacy efforts, says Chris Miller, Ben & Jerry's activism manager, there's another, more visible message: that it is important to support nonprofits like the NAACP, whichContinue reading →