CRO Fall 2007 Sessions and Speaker Bios
CRO Conference Fall, September 12, 2007
Union League Club, Chicago, IL
SPEAKERS
Amit Chatterjee is Senior Vice President of SAP Governance Risk and Compliance business unit. Prior to this, he was vice president of strategy at SAP. In the last few years, he has worked closely on SAP’s solution vision across products and technology. Prior to SAP, Amit Chatterjee was at McKinsey & Co.
Ophelia B. Basgal has been named to the newly established position of Pacific Gas and Electric Company Vice President, Civic Partnership and Community Initiatives. Basgal is responsible for managing the company’s charitable contributions program, external relations and partnerships with community-based organizations. She is a nationally recognized expert on housing and community development issues, having served 27 years as executive director of the Alameda County Housing Authority.
Don Carli is Senior Research Fellow with the Institute for Sustainable Communication and has been a thought leader in the graphic communications industry for several decades. Mr. Carli has had a 20 year career as President and founder of Nima Hunter Inc., a strategic planning and marketing research consultancy founded in 1986 whose clients include Adobe, Agfa, Anderson Cenveo, Cameron Cole, DuPont, FujiFilm, Hewlett Packard, Integrity Interactive, Kodak, HP, NPES, Reed Business Information and Xerox.
Scot Case is an internationally recognized expert on responsible sourcing with almost 15 years of professional experience. As Vice President of TerraChoice, Scot helps connect purchasers seeking more environmentally and socially responsible products with the manufacturers supplying them.
Richard Cellini is the Chief Marketing Officer of Integrity Interactive. Cellini has 20 years of professional and managerial experience in the areas of business and market strategy, high technology, and corporate law. Prior to joining Integrity, Richard served as CFO & General Counsel of Salary.com Inc., a compensation management data and software company which is now listed on NASDAQ.
Margaret Coady leads the Committee Encouraging Corporate Philanthropy’s Corporate Giving Standard (CGS) online measurement and benchmarking program, and has tripled the number of companies actively using the CGS system; 136 companies, including 55 of the Fortune100, currently participate. Using this data, Coady has written several well-regarded analysis reports and often lectures to audiences on a national level. Additionally, she consults with survey respondents to create company-specific giving profiles.
Dave Collins is an attorney who spent most of his career practicing in-house at General Motors. Over the course of his 31 years at GM, Dave held a variety of positions, including GM’s Corporate Secretary, Saturn Corporation’s Vice President and General Counsel, and most recently GM’s Executive Director of Corporate Compliance. In his compliance role, Dave was responsible for the day-to-day operations of GM’s compliance and ethics program and for making sure the program met the requirements of the revised US sentencing Guidelines.
Tom Connors is a partner in Deloitte’s Enterprise Risk Service (“ERS”) practice and is one of the Northeast Leaders of the Sarbanes-Oxley practice. Mr. Connors has played a leadership role in developing and overseeing Corporate Governance Services methodology and
approaches including Audit Committee Effectiveness Services and Sarbanes-Oxley Compliance services. He is also the ERS Northeast Regional Leaders of Commercial Industries and Telecommunications, Media and Technology practices.
Bob Corcoran is Vice President, Corporate Citizenship and President of the GE Foundation where he is responsible for GE’s global citizenship activities and reporting, philanthropic activities which include public education, community building and disaster relief, and volunteerism initiatives throughout the company. Corcoran’s 28-year GE career has included key HR leadership roles in GE’s Medical,
Aircraft, Lighting and Aerospace businesses.
David Curran is the CEO of Integrity Interactive. Curran joins Integrity Interactive from Data Communiqué, Inc., a technology-driven content management business of Havas, the global communications company (Euronext Paris: HAV.PA), where he has been CEO since 2002. He is a frequent speaker at industry forums and serves as an instructor at Continuing Legal Education seminars.
Thomas M. Cushing is a Vice President of Membership and Business Development with the Chicago Climate Exchange, the world's first and North America's only active, voluntary, legally binding integrated trading system to reduce emissions of all six greenhouse gases, with offset projects in North America and worldwide. Before joining CCX, Mr. Cushing practiced as a civil trial attorney in Cook County, Illinois, from 1988 to 2006. He was invited to join the Chicago Society of Trial Lawyers, The American Board of Trial Advocates and Loyola University School of Law’s Circle of Advocates. He also taught as an adjunct professor at the Loyola University School of Law, was an invited instructor at DePaul Law School and the National Institute of Trial Advocacy, and was an invited speaker for various bar groups. Mr. Cushing adjusted the focus of his advocacy toward the issue of global climate change when he joined the Chicago Climate Exchange in 2006. Cushing has been a lifelong teacher, starting his professional career teaching sixth grade for two years. He earned his JD degree from Loyola University School of Law, and his BA from the University of Notre Dame.
John Davies is Vice President of Green Research. As vice president of AMR Research’s Green Technology Research, John Davies applies his practical business approach, experience performing due diligence for venture capital firms, and knowledge of leading edge technologies to help clients meet their objectives. John has over 25 years of experience in technology, software, and manufacturing.
Lee Dittmar is a Principal with Deloitte Consulting LLP and a co-leader of Deloitte’s Governance, Risk and Compliance (GRC) practice. He has authored numerous articles on GRC and Sarbanes-Oxley, including The Unexpected Benefits of Sarbanes-Oxley (April 2006 edition of HBR), Governance and Compliance: Driving IT Priorities, Raising the Bar on Governance: Are Boards Up to the Task?, and IT for GRC: What Does Utopia Look Like? Mr. Dittmar also speaks regularly at conferences on a range of GRC and SOX topics.
Mary Fraser is a Marketing Manager in BASF Corporation’s Engineering Plastics Division. She is responsible for developing the group’s sustainability strategy, for products including Ultramid® polyamide (PA) nylon-based resins, Ultradur® polybutylene tererphthalate (PBT), Ultraform® polyacetal (POM), and Ultrason® polysulfone (PSU) and polyether sulfone (PES), Petra® post-consumer recycled
polyester and Nypel® post-industrial nylon 6. Prior to this role, Mary held various other roles within BASF including Product Business Manager for Compounded Nylon and Polyester; Automotive Interior Marketing Manager, Engineering Plastics; Automotive Sales Manager, Performance Polymers and Urethanes. Mary earned her MBA from The University of Michigan and her Bachelor of Chemical Engineering from The University of Detroit Mercy.
Lewis Fix is Senior Director of Business Development for Domtar EarthChoice®. Lewis currently serves as Senior Director of Business Development for Domtar. Domtar is North America’s largest producer of uncoated printing, publishing, consumer and specialty papers. In his role, Lewis directs the sales, promotion, and product development of Domtar’s line of environmentally and socially responsible papers: Domtar EarthChoice®.
Susan Graff is Principal and founder of ERS. She founded ERS in 1997 to serve Fortune 200 leaders with sustainability education, evaluation methods and incentive programs for diverse multi-national corporations and government agencies, including Interface, Kraft, Sara Lee Corporation, Unilever, The Coca-Cola Company, Caterpillar, Skanska, FedEx, and US Army Corp of Engineers R&D Center. A 13-year US EPA veteran who helped spawn EPA Performance Track, Susan has an MS Degree in Technology and Science Policy from Georgia Tech, a BS Degree in Biology from Western Illinois University and is a native Chicagoan.
Richard Gylling is former VP Supply Chain Sustainability for Kraft Foods. Kraft reorganized its complex 150-country supply chain structure in 2004 to deliver sustainable growth, and has recently won recognition for its sustainable achievements in coffee from the Rainforest Alliance, among other awards. Kraft brands include cheese, Maxwell House and Jacobs coffees, Nabisco cookies and
crackers, Oscar Mayer meats, Philadelphia cream cheese, Post cereals and Milka chocolates.
Bob Langert is VP, Corporate Social Responsibility of McDonald’s. He is responsible for social responsibility efforts, including McDonald’s social responsibility reporting, global environmental management systems and issues, global supply chain issues (e.g., sustainable
agriculture, biotechnology, animal agricultural and animal welfare programs.)
Murray D. Martin is President and Chief Executive Officer of Pitney Bowes, Inc., a $5.8 billion global leader of integrated mail and document management solutions headquartered in Stamford, Connecticut. Mr. Martin has full strategic and operational responsibility for the company, overseeing its overall performance with a focus on sustaining increased shareholder, customer and employee value. Prior to his appointment in May 2007, Mr. Martin served as the company's President and Chief Operating Officer (COO) from September of 2004 to May of 2007, the Executive Vice President and Group President for Global Mailstream Solutions (GMS), and President of Pitney Bowes International. Mr. Martin joined Pitney Bowes in 1987. Previously, he had worked at Litton Industries, where he was appointed President at the age of 29 and was elected to the boards of Litton Business Systems and Litton Business and Industrial Systems. Mr. Martin is a member of the board of Pitney Bowes Inc., The Brinks Company, the World Affairs Forum, and the New Horizons Foundation located in Colorado. He has also served on the boards of United Way International and Young Life while being an active member of the community in which he lives.
Jim Maurer is the national managing partner for the Consumer & Industrial Products Practice, Grant Thornton’s largest industry group representing all of the firm’s manufacturing, distribution and retail clients. In this role, Jim is responsible for the firm’s national thought
leadership, marketing strategy and training for the major industries and sub-segments: industrial manufacturing, food processing,
automotive, transportation, consumer product companies, retail, etc.
Liz Maw joined Net Impact as the Executive Director in the Fall of 2004. At Net Impact, Liz helps bring the student voice to the forefront of corporate social responsibility issues, whether that is through curriculum change or campus greening at universities, or through
influencing recruiters in their hiring of socially conscious employees.
Ron Meissen coordinates a number of company-wide sustainability programs and specific new initiatives at Baxter. One is a new CEO-sponsored executive level Sustainability Steering Committee launched in 2007 to drive sustainability priorities and practices throughout the organization. For over ten years, Ron has coordinated Baxter’s internal and external response to global climate change. This includes the firm’s annual responses to the international Carbon Disclosure Project and membership in specific climate groups, such as the Pew Center on Global Climate Change, the U.S. EPA Climate Leaders Program and the Chicago Climate Exchange. In June 2005, Ron testified before the U.S. House of Representatives Science Committee on actions Baxter is taking to reduce energy usage and associated GHG emissions. In 2006, Baxter was recognized on four occasions for corporate leadership on climate change, including two climate awards from the U.S. EPA. In early 2007 Baxter was recognized for the third year in a row as one of the “Global 100 Most Sustainable Corporations in the World.” Ron has B.S. and M.S. degrees in engineering and is a registered professional engineer. He has a MBA from Lake Forest Graduate School of Management and Ph.D. in Environmental Science from the University of Wisconsin – Madison.
Rob Melnick is Associate Vice President for Economic Affairs for Arizona State University (ASU) and responsible for numerous university-wide programs and functions that enable ASU’s impact on the local, state and national economies including corporate relations, government economic policy and entrepreneurial training. Dr. Melnick has worked extensively as a policy analyst for government agencies, major corporations, foundations, and school systems nationwide and is a published author. He has managed and/or contributed to nearly 200 funded policy studies on topics such as economic development, education reform, urban growth, quality of life and workforce development and his work has been supported by many corporations including American Express, IBM, and Gannett; philanthropic organizations including the PEW Charitable Trust, Ann E. Casey Foundation and Lily Endowment; and government agencies including the U.S. Department of Housing and Urban Development, U.S. Department of Labor, U.S. Department of Transportation and the city of Phoenix.
Marcelo Michelsohn is a Vice President of Sustainable Development at LaSalle Bank since December 2006. Before moving to Chicago, Marcelo worked for 2,5 years as a Social and Environmental Risk Analyst at ABN AMRO's head-office in Amsterdam. He is originally from Brazil, holds a Bachelor Degree in Psychology and a Master degree in Sustainable Business Practice. His expertise and initiatives at the bank, include projects such as Green Procurement, Green Building and Carbon Trading.
Liza Murphy is the senior manager, market development, sustainable forestry division for the Rainforest Alliance. Liza manages the work the Rainforest Alliance does to promote the use of certified products originating from the Forestry Sector. A focus of her work is collaborating to develop markets for certified products with the manufacturing and distribution sectors for paper and print, construction products and furniture. She also works closely with several global corporations who are focusing on their procurement policies for these products.
Ed Nuernberg is General Manager of BASF’s Wynadotte Michigan site. Ed oversees daily operations at 7 plants, 5 BASF and 2 third-party, involving about 900 people who develop and manufacture a variety of urethane and specialty plastics products for the automotive, industrial appliance, furniture and electronic industries. Ed also oversees BASF’s facilities on Fighting Island located offshore from LaSalle, Ontario, which over 2 decades he has helped revitalize into a lush environment now home to deer, coyote, hawks, eagles and ospreys. Ed earned a BS in chemical engineering from Virginia Polytechnic Institute and State University, Blackburg, VA.
Tom Parry, in early 2004, was involved in the acquisition of Midi from company founder Jack Noon. Under Mr. Parry’s leadership in his previous role as Senior Vice President of Sales and Global Services, Midi experienced unprecedented growth in both its revenue and customer base. After SAI Global's aquisition of Midi in 2007, Mr. Parry is now the President of the Americas in SAI Global’s Compliance Division. Mr. Parry has been involved in training, eLearning and compliance for over 23 years.
Dr. Bruce Piasecki is the author of “World Inc.: When It Comes to Solutions—Both Local and Global—Businesses Are Now More Powerful Than Government.” Arguing that the practices and products of today's global companies have more impact on more citizens' lives than government activities, Piasecki is among a new breed of thinkers on the management circuit. Piasecki is the author of five previous seminal books on business strategy, valuation and corporate change and his articles have appeared in the L.A. Times, Baltimore Sun, Technology Review and Christian Science Monitor. He is the President and Founder of The AHC Group, a management consulting firm specializing in energy, materials, and environmental corporate matters.
Susan Puflea leads Change, GolinHarris’s specialty practice in corporate citizenship and social responsibility. She joined the firm in 1998 and assumed the leadership of the Change practice in 2006. The agency, which now celebrates it’s 50th anniversary, is part of the Interpublic Group of Companies (NYSE: IPG).
Kevin Reilley is President, North America Sales, Integrity Interactive. Reilley has over 20 years experience working in and managing legal services, professional services, and high technology businesses. Prior to joining Integrity, Kevin was President of LegaLink, a leading transcription, captioning, and evidence management business. Prior to LegaLink, Kevin was CEO of Vaultus, Inc. a venture-backed mobile software company serving the enterprise market. Prior to Vaultus, Kevin was Vice President of Sales at Lexis-Nexis, and has also served as a senior executive of two leading professional services firms in the alternative dispute resolution industry. He holds a BA from Hamilton College.
Holly Roland is the vice president of marketing for SAP's Governance, Risk and Compliance (GRC) business unit. In this role, she is responsible for product strategy and marketing for SAP's GRC products. Roland created the industry-leading executive advisory board for GRC, composed of customers, partners and SAP executives, which facilitates collaboration amongst business executives and industry leaders to identify common GRC challenges, develop GRC best practices, and conceive of supporting technology solutions. Roland was instrumental in the integration of Virsa Systems and the successful design and execution of SAP’s GRC product launch in 2006. Roland also publishes articles and serves as an expert speaker for international events and forums on GRC topics.
Will Sarni is founder and CEO of Denver-based Domani, a wholly owned subsidiary of ENR 200 environmental consulting firm Roux Associates. Sarni founded the firm in 1998, and counts BASF, BP, Coca-Cola, Johns Manville, Novartis, Pfizer, Phelps Dodge, and Vivendi Universal among its sustainability and environmentally-sound building consulting clients. A recent project has Domani assisting BASF to transform a blighted West Philadelphia neighborhood of 600 homes with sustainable and energy-efficient attributes, saving $900,000 a year in utility bills and carbon emission reductions equal to planting over 400,000 trees.
Lewis Segall is Corporate Counsel at Google, and a member of the Association of Corporate Counsel. Google is the world’s leading internet search engine company, with over $15 billion in annual revenues.
Dennis Schaal is the Editor-In-Chief of CRO Magazine and TheCRO.com. Before joining The CRO, Dennis was Technology and Business Travel Editor, and a columnist for Travel Weekly, where he covered business developments at major online travel agencies and other tech firms, large and small. Dennis was part of a team that won a 2007 Gold National Editorial Award from the American Society of Business Publication Editors for the series, “Travel and Money.” For his expertise in online travel, Yahoo tapped Dennis to serve on its Yahoo Travel Search Advisory Council. He also previously served as Managing Editor of TravelWeekly.com and Editor of Travel Management Daily.
Eileen Sweeney is Director of Corporate and Foundation Philanthropic Relations for Motorola, Inc. located in Schaumburg, Illinois. Sweeney joined Motorola from Inkindex Corporation where she was chief executive officer. Inkindex is an online company that gets resources to non-profit groups.
Carole Stern Switzer is the President of a nonprofit think tank called the Open Compliance & Ethics Group (www.oceg.org). OCEG provides objective standards, guidelines and online resources to help organizations Drive Principled Performance™ by integrating governance, risk management, compliance (GRC) and ethics processes. OCEG’s community of practice includes over 10,000 practitioners from a number of professions and industries.
John Wells serves as President and Chief Executive Officer of Interface Americas, a wholly owned subsidiary of Interface, Inc., the world’s largest manufacturer of modular carpet tiles. John has overall responsibility for Bentley Prince Street, InterfaceFLOR and FLOR in the US, Canada and Latin America. Interface Americas revenue is approximately $575 million annually.
Jay Whitehead has led business media companies in seven domains, venture capital, law, human resources, finance and accounting, invester relations, computing, and now corporate responsibility. He has been a founder or senior business leader of 26 business publications, including PC Magazine, CRN UPSIDE, Research, San Francisco Daily Journal, California Republic, HRO Today, FAO Today and now CRO Magazine. He has also founded and run several industry-leading conference businesses, including HRO World and HRO World Europe (acquired by LRP Publications in 2006).
Sandra L. Williams is a consultant and professor of ethics, corporate values, and building trust in the workplace. Her work is a unique blend of business experience, training and development management, and current research in the corporate education and human resource development field. Dr. Williams is the creator of two values-based ethics training programs offered by the Better Business Bureau of Chicago entitled: Ethics for Business Success. She is also the author of a strategic management and team development program published as Human Capital Management & Development. Her mission is to elevate the level of interpersonal trust, ethical behavior, and corporate values in professional organizations, and to provide leaders with a foundation for both corporate integrity and financial success. Dr. Williams is a professor of Human Resource Education and a Master Instructor in the Global Campus at the University of Illinois. She is a former Senior Vice President with Bank of America, where she was responsible for executive learning and development.
Gretchen Winter is the Vice President and Counsel, Business Practices for Baxter International Inc. Winter has held that position for more than six years; has been with Baxter for 13 years and working as an attorney with companies and government units for nearly 20 years. She currently serves as Vice Chair of the Ethics Officer Association Board of Directors.
Patricia Wright is Vice President, External Affairs for BP America and President of the BP Foundation. In this role, Wright provides government and public affairs services to BP’s North American business. She is responsible for the development of BP’s US Reputation Program and BP Foundation activity worldwide. Wright also serves as a mentor and develops and leads training programs for BP’s
External Affairs professionals from throughout the world.

Baxter International
Baxter International manufactures and distributes products that are not suitable for healthcare purposes. The company and its management do not care about patients or health professionals. Children are put at risk with heparin because the company will not take appropriate action. Inhaled anesthetics and antibiotics are tainted, but the company does not take appropriate action.