CRO Magazine CEO of the Year Awards Nominees 2008

Awards to be presented at CRO Conference Sept. 10 in Chicago

CRO Magazine introduces its first CEO of the Year Awards Nominees 2008 to recognize the achievements of the all-star CEOs in Corporate Responsibility.

With the exception of the Mid Market Award, all 2008 CRO CEO of the Year Awards will be named live at the CRO Conference Oct. 29, 2008, at the Union League Club in Chicago. The Mid Market Award was named at the CRO Conference in San Francisco June 18.

These are the criteria for selection of the CRO Magazine CEO of the Year Awards Nominees 2008, established by the editorial team at CRO Magazine. All nominations for and selection of CRO CEO of the Year 2008 awardees are made solely based upon publicly available information and are solely those of the editorial team at CRO Magazine, a unit of Crossing Media LLC.

1) All Categories: CEO or Organizational Leader must personally have provided documented organizational leadership in the areas of Corporate Responsibility, GRC (Governance, Risk & Compliance), CSR, Sustainability or Philanthropy.

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FTSE Sizes Up Environmental Technologies Sector

New index tracks alternative energy, water, waste-management businesses

By Dennis Schaal

FTSEInstitutional and retail investors tracking the performance of the global environmental technologies market can access a new tool to benchmark that sector.

FTSE Group introduced its Environmental Opportunities All-Share Index, which includes 450 companies involved in alternative energy, water and waste-management businesses.

To get into the index, the companies must be part of the FTSE Global Equity Index Series and garner at least 20 percent of their revenue from environmental markets or technologies.

The FTSE Environmental Opportunities All-Share Index is available through data distributors including, Bloomberg.

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Special Delivery: Postal Service Names First VP of Sustainability

Sam PulcranoFirst task will be to take stock of service’s greenhouse gas emissions

By Dennis Schaal

The U.S. Postal Service put its stamp on a trend: It created the position and named its first corporate vice president of sustainability.

Sam Pulcrano, a 33-year veteran of the service and its director of safety and environmental performance management, takes on the new sustainability role and is charged with coordinating energy and environmental programs throughout the Postal Service.

On his immediate agenda, according to the service, will be completing an inventory of the service’s greenhouse gas emissions and formulating a plan to diminish them.

Joanne Veto, a Postal Service spokeswoman, said: "This position formalizes efforts that have been ongoing for years around the environment, energy and sustainability and places it under the purview of one person with responsibilities across all departments within the Postal Service.

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FTC Plots New Path for Green Guides

Some marketers call for clear definitions, enforcement to curtail unsubstantiated claims


By James C. Hyatt


At the Federal Trade Commission, it’s not easy being green.


The agency’s Green Guides for years have provided guidance on what sort of environmental claims are permissible.But words like “sustainable” and “renewable” weren’t commonly thrown around in 1998 amid the last revision.And few at that juncture had dreamed of “carbon offset” markets or heard of “carbon neutral” behavior.


So while there is general agreement the guides need to be updated, the effort has stirred lots of comment.


The FTC already has held two public workshops--on green marketing and carbon claims--and is leaning toward a third exploring “green” building and “green textiles.

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