Pricing nature’s services reduces business risk and benefits society
3 ways stevia’s selling itself in the food & beverage supply chain
Leading CSR course offerings to consider
Following is our annual list of sustainability education programs. The programs on this list all have one thing in common: educating students on how to do well by doing good. From Canada to the Philippines, from Portland to Florida, these business programs offer opportunities for people to strengthen their professional skills.
Course offerings range from Sustainable Business to Ethics to Social Responsibility degrees – the chosen limitation of focus is up to the individual. It’s never too late to go back to school, whether it be for an MBA or just a quick CSR seminar. Once potential CR leaders begin to have academic background from these programs, there’s no telling what the future of CR holds.
The most transparent large-cap companies
By The Editors
This is CR Magazine’s annual set of “Industry Sector Best Corporate Citizens” lists. It serves as a buyer’s guide for establishing that your supply chain/value chain is comprised of the most responsible, sustainable and transparent companies—and this guide helps ensure you are creating shared value when strategic opportunities arise.
For these compilations, we use the same methodology as the “100 Best Corporate Citizens List,” with one additional data slice. The Best Corporate Citizens database comprises publicly available data from Russell 1000 companies collected and analyzed by IW Financial, a Portland, Maine-based financial analysis firm serving the environment, social, and governance (ESG) investment community.
For the “Industry Sector Best Corporate Citizens” lists, we identify the industry sectors with high representation among the Russell 1000, our starting universe for our database.
Biogen Idec’s Hector Rodriguez explains the company’s approach to sustainability, and its success in reducing energy use, carbon emissions, and water usage
By Bill Hatton
Biogen Idec, a leading bio-technology firm, recently announced its 2013 Corporate Citizenship Report. Among the reductions it announced were cutting water-intensity, greenhouse-gas intensity, and energy intensity, by factors of between 57 percent and 66 percent since 2006. CR Magazine discussed the company’s sustainability program and some factors that lead to success with the Biogen Idec’s senior director of Global EHS & Sustainability, Hector Rodriguez.
CR: What triggered your sustainability program?
Hector Rodriguez: As a company, in early ’09, we really decided that we should start formalizing our efforts around sustainability management. The main reason for that was a request from an investor company’s advisor.
Editor's Letter: Things are moving fast
By Bill Hatton
This issue contains an extra dose of interviews—experts talking about what their companies are doing in terms of CR, sustainability and shared value, and how they’re doing it. We’ve got a stellar lineup of executives telling us their stories:
- Saatchi & Saatchi S’s CEO Annie Longsworth delves into the communication issues surrounding sustainability and branding. Ms. Longsworth sat down with CR Magazine at the Sustainable Brands conference in June, and we followed up from there. See the CEO Interview on P. 10 for the results.
- Fiona Pelham, managing director of Sustainable Events, Ltd., explains what it takes to pull off a sustainable event that is memorable and reinforces you business strategy. See Event Planning of P. 28 for key principles and action steps.
Saatchi & Saatchi S’s CEO Annie Longsworth on green-muting, finding purpose, and making sustainability irresistible
By Bill Hatton
Saatchi & Saatchi S is the sustainability arm of the global advertising agency. Founded in 2007 when Saatchi & Saatchi acquired Adam Werbach’s Act Now Productions, Saatchi & Saatchi S provides sustainability strategy, engagement and communication services, as well as traditional PR functions such as article placement and social media. Its clients include some of the largest global companies and pioneers in sustainability, including Walmart, The Coca-Cola Company and AT&T. CEO Annie Longsworth recently sat down with CR Magazine to dig deeper into issues of sustainability, communications and purpose. She is planning to speak at our magazine’s annual event, the COMMIT!Forum, in October.
Best practices for sending the right signals
By Bill Hatton
If you’re looking for a way to maximize the wow factor of your company’s next big meeting—plus impress attendees and put a gold star next to your company’s image—consider make it a “sustainable event.”
What steps do you need to take to get there?
CR Magazine put that question to Fiona Pelham, who is managing director of Sustainable Events Ltd, a U.K.-based organization dedicated to creating a sustainable event industry. She holds the same position at Positive Impact, a non-profit provider of educational materials on sustainable events. (“We have over 22 people trained around the world to be able to lead workshops, to create and implement sustainability strategies,” she explains.)
Here are her suggestions:
How the people in the middle can generate change
By Richard Crespin
The big epiphany. The deathbed revelation. The big aha moment. In the CEO-as-hero stories that we get spoon-fed so often, these have become regular parts of the sustainability narrative. The CEO who suddenly realizes that her company is choking the planet and decides to radically up-end her business with a massive overhaul. S/he may or may not have been dying or on a spiritual walkabout, but the story is largely the same: Big Bang approaches led from the top.
But what about the rest of us? Those of us in companies without CEOs on a vision quest but who nonetheless want to see their companies go from doing less bad to doing more good. What do we do? What does an incremental approach to integration look like and can it have the same or better results than the Big Bang?
From our research, the answer is yes.
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