How organizations can align sustainability efforts with employer brand in order to attract the right talent.
With 63 percent of full-time employees looking for new employment, according to recent research from talent solutions provider iCIMS, a company's reputation is now more important than ever. The pressure to be seen as an employer of choice has increased organizational focus on employer brand, which is how a company is viewed by its workers and potential employees.
"Individuals want to work for organizations with a positive reputation and ethical c-suite leadership," says Jill Schwieters, president of Cielo Healthcare.
CR Magazine's 2015 Corporate Reputation Survey found that if unemployed, 86 percent of American females said they would not join a company with a bad reputation.
Saint-Gobain North America CEO John Crowe Speaks on how the company leads in sustainability
By Elliot Clark
Spending nearly your entire career at one company is a rarity in today's day and age. CR Magazine recently spoke with John Crowe, president and CEO of Saint-Gobain Corporation and CertainTeed Corporation, who has been at the company for 38 years total. He offers some insight into how and why sustainability is so important at Saint-Gobain and what it means to be a "lifer."
You have worked for Saint-Gobain almost your entire career.
That's correct. I'm in my 38th year of Saint-Gobain service; you don't find too many people anymore who are 'lifers.' I was part of a major acquisition Saint-Gobain made back in 1990, Norton Company, in Worcester, Mass. And that was the acquisition that brought abrasives, ceramics, the genesis of our performance plastics business. So I'm a lifer and it's one big huge global family I feel part of today.
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