Four large companies share how they are working toward a more sustainable tomorrow.
By Richard Crespin, Collaborate Up and Danna Pfahl & Kellen Klein, Future 500
New research hints at how, and shows the risks and rewards
By Bill Hatton
Just how important is corporate social responsibility (CSR) to your frontline employees? It turns out the answer could be crucial.
Here’s why: When employees value CSR at high levels, they have a strong intrinsic motivation that can either be encouraged or discouraged based on external factors, such as management or customer support for CSR. And conversely, if frontline employees don’t value CSR, they aren’t likely to change their opinion of their company or its customers based on support for CSR.
That’s according to a recent study of CSR and job performance by a team of researchers representing the fields of international relations, business/marketing, and behavioral sciences. At stake are two key employee- engagement concepts:
• How strongly customers identify with the organization.
CEO's Letter: The Two Towers
By Elliot H. Clark
No, in the headline, I am not revisiting the Tolkien trilogy in our philosophical analysis of the corporate responsibility world (but remember the little guys win in that story, so it is inspirational). I propose and we will highlight two important components of the corporate responsibility world at our upcoming COMMIT!ForumTM in New York, October 8-9. These two towers are the “sustainable workforce” and the “responsible supply chain.” And, yes, we would argue that they are linked.
First, the sustainable workforce is a complex thing to describe. To view the workforce from the perspective of sustainability, you have to look at not only the functioning of the current workforce, but the foundations of the workforce of the future.
This futuristic aspect brings in a lot of different perspectives.
From Where I Sit
By Jim Murren
Chairman and CEO, MGM Resorts International
In 2006, the MGM Resorts Foundation created an event that today we call the Women’s Leadership Conference.
The idea behind the conference – or WLC — was to provide women, and their colleagues with an enrichment experience that would help them advance in the professional world. A nonprofit event, WLC is also an opportunity to enrich our community and give back to those in need.
The 2014 WLC is right around the corner, Aug. 6 and 7. All proceeds collected from the conference, after costs, will be donated to a Nevada- based nonprofit that supports women and girls. After 2013’s conference, the Foundation donated $20,000 to Safe Nest, an organization that assists victims of domestic violence.
Getting to the heart of the matter
By Bill Hatton
Why are you here?
No, why are you really here?
No, why are you really really here?
At the June 2-6 Sustainable Brands conference in San Diego, speaker Rich Fernandez encouraged the thousand-plus- person audience to dig into their motivations for attending. Once you know your motivations, it’s easier to figure out your goals. (Rich is VP of learning and development at a leadership and wellness consultant firm, Search Inside Yourself Institute. They do leadership training, specifically, mindfulness and emotional intelligence training.)
The exercise went like this: You breathe quietly, and then you ask yourself why you are here, and you answer it .
Opening doors for youths
Help for young people struggling to find jobs
About 74 million youths worldwide are looking for jobs and can’t find one—and that’s just one part of a larger youth-unemployment story: 290 million 15- to 24-year- olds are neither working nor going to school, according to the International Labour Organization, a United Nations agency. That’s a lot of lives and careers on hold.
What can companies do to help? One effort from Hilton Worldwide might serve as an example. Hilton has committed to helping one million young people prepare for the workforce in the next five years, by 2019. (That’s Hilton’s 100th anniversary.) Its plan, called “Open Doors,” includes some approaches that other companies can consider in their own programs.
Hilton Worldwide has more than 300,000 employees in over 4,000 locations.
One company questions itself, another moves away, and researchers make a link between doing good and doing well
By Bill Hatton
The mission’s baked in, or supported to be
Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s by Brad Edmondson. 280 pp. Berret-Koehler Publishers, Inc. $18.95.
Plot summary: Vermont hippies learn how to make homemade ice cream. They sell some, try out ideas about some cool new flavors, and before they know it they perfect a way to mass-produce chunks of flavorful stuff in ice cream. They become major players in the premium ice cream market. Their business success gives them the opportunity to run a social- mission-oriented business, operating the company in a way they’d always thought one should be run—promoting values others would imitate such as sustainable agriculture and environmental awareness.
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