Corporate Social Responsibility

Brand Action

shutterstock_233674759 The role and responsibility of companies, communicators, and citizens, according to Starbucks. By Corey duBrowa Today, more than ever, customers care about a brand's actions and what that brand stands for. Edelman's 2016 Trust Barometer found that 50 percent of respondents have lost trust in businesses because of their lack of contributions to "society's greater good," and 62 percent of earned brand respondents said they will not buy from a brand that fails to meet its societal obligations. It's clear that corporate responsibility initiatives can no longer be second tier priorities; they must be core to the business. Starbucks chairman and CEO, Howard Schultz, posed the following question at the company's annual meeting of shareholders last year: "What is the role and responsibility of a public, for-profit company?" At this year's meeting, he asked a new question: "What is the role and responsibility of all of us, as citizens?" Schultz often speaks about the importance of "leading through the lens of humanity.

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Acing Philanthropy Goals

Screen Shot 2017-02-02 at 4.23.57 PM By The Editors Ace Hardware Foundation's president talks charity initiatives and how other businesses can follow their lead. When it comes to serving communities on a global scale, Kane Calamari understands the value of entrepreneurship and creating unique buyer experiences. /4s president of the Ace Hardware Foundation, and vice president of human resources, organizational development, and communications at Ace Hardware, Calamari oversees the world's largest hardware cooperative. The "cooperative" designation means that more than 4,800 of Ace's stores are locally owned and operated by entrepreneurs all across the globe. The organization hopes that this business model will bring added value to communities and allow each store to give back through local, philanthropic initiatives. Companies are increasingly becoming more aware of how important giving is. According to the National Philanthropic Trust, corporate giving in 2015 increased to $18.46 billion—a 3. 9 percent increase from 2014.

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CR From the Top Down

screen-shot-2016-12-15-at-1-56-31-pm A look at the accomplishments of the 2016 Responsible CEO of the Year Awards winners. Christa Elliott What does it mean to be a great business leader? In the realm of CR, it means taking personal and professional risks to meet sustainability objectives and creating a business environment that is more socially and environmentally responsible. Here at CR Magazine, we believe that the winners of the 2016 Responsible CEO of the Year Awards have done just that. Since they were first distributed in 2008, this set of awards has annually recognized the achievements of exceptional CEOs who have exhibited visionary leadership, and, in turn, have taken strides towards more responsible corporate practices. This year's winners have proven their commitment in a variety of ways—from improving working conditions in factories and promoting gender equality in the boardroom to bettering energy management at their facilities and serving local communities. Each award winner was nominated by one or more of their colleagues.

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An Eye On The Future


A look at approaching markets and the benefits of socially responsible investing.

By Chat Reynders

The notion of doing well and doing good in the context of socially responsible investing (SRI) has changed dramatically in recent years. The practice has evolved from a fringe concept that focused on little more than divesting from "sin" stocks into a powerful and more fully informed investment discipline.During its early decades, SRI was akin to financial activism. But today, money flows into SRI are increasing significantly among key segments of investors. In fact, according to US SIF's 2014 report on sustainable investing, the overall total of SRI assets in the U.S. was $6.57 trillion entering 2014, nearly double the total in 2010 and a tenfold increase over 1995 totals. And the next generation is vocal about the trend, as 45 percent of wealthy millennials assert they will put their money to work for social gain.

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A Responsible Community

Screen Shot 2016-06-15 at 2.43.57 PM Viacom CEO Philippe Dauman discusses the business and their 'Viacommunity' By Elliot Clark Viacom is not just the home of worldwide entertainment brands that connect with audiences through content across multiple platforms in over 160 countries—brands that include MTV, VH1, CMT, Logo, BET, Nickelodeon, Nick Jr., Nick at Nite, Comedy Central, TV Land, and SPIKE. It is also a company that has a corporate responsibility focus. CEO Philippe Dauman spoke with CR Magazine about the company's corporate responsibility efforts, his approach on how to do good, and the company's "Viacommunity." CR: How did your personal experiences prior to Viacom influence your priority on corporate responsibility in your professional life? Philippe Dauman: The one big cause that's always been important to me is education. As the son of immigrants, I saw the power of education for myself and what it could do for other kids and families. If you can get education right, it solves a lot of others societal issues.

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The Unconventional CSR Payoff: Three Ways Unconventional Thinking And A Collaborative Spirit Helped Mosaic Grow

The Unconventional CSR Payoff

Three ways unconventional thinking and a collaborative spirit helped Mosaic grow By the Editors For Mosaic, helping the world grow the food it needs is more than a mission. It’s a call to action that inspires the company to conduct its work responsibly. From employee development and community advisory panels, to decisions in the boardroom— responsibility is embedded in every aspect of The Mosaic Company’s work producing crop nutrients. For Mosaic, responsibility means: • being accountable for the safety and well-being of employees and the company; • acting with integrity and conviction; and • being careful stewards of natural resources. In practice, Mosaic lives responsibility by striving for an injury-free and incident-free workplace, conserving water and energy in operations, and investing in operating communities. But what is unexpected are three unconventional ways Mosaic delivers economic, social, and environmental value by operating responsibly – for the benefit of the company and its diverse stakeholders. From Mined Land to Golf Destination Streamsong ® Resort is a golf destination resort and conference center developed by Mosaic on part of a 16,000 acre tract of former phosphate-mined land in Polk County, Fla.

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The Role CSR Plays In Employee Engagement

shutterstock_127921625 By Doris B. González Corporate Social Responsibility has long stopped being just a “nice to have” set of programs that help companies tell their story of how they invest resources in a local community. These programs are at the core of employee engagement, retention and recruiting, as well as making an impact in the community. Most importantly, in order to be sustainable, corporate responsibility programs must be aligned with business strategies. At IBM, the corporate giving programs make a difference in the communities where employees live and work as well as improve the skills and success of the staff - and ultimately, our business. Gone are the days of checkbook philanthropy. Instead, IBM donates its best talent, ideas and technology to solve civic and societal issues. A great example is the Smarter Cities Challenge program, now in its sixth year. IBMers’ problem-solving expertise is donated to cities around the world, helping city leaders solve critical problems. They are shown how municipal agencies can share and analyze data that measure everything from traffic to health so that they can reduce costs, improve infrastructure and the delivery of services to citizens - in short, make cities even more livable.

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Intel’s diversity plan: Five pillars of cultural change

intel2 How the semi-conductor manufacturer is trying to transform itself and its industry By Bill Hatton You may recall Intel’s Jan. 15 announcement of aggressive diversity & inclusion goals, and similarly heard that Intel has issued its six-month progress report on how it’s doing in its diversity-in-technology program for the first half of 2015. Intel has laid all its information out there, and because of that, we can see in detail that Intel has met is first hurdle for its goal to change its corporate culture. intel2 Background: In January, Intel committed $300 million to “reengineer the face of technology.” Goal: Achieve “full representation of women and underrepresented minorities” in its U.S. workforce by 2020, meaning a workforce whose demographic characteristics match the characters of the U.

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Bill Walton Wants You on the Team

Love living? Then let’s get going and win
By Bill Hatton

“This is the most pressing issue in our lives,” says Bill Walton. “Sustainability, energy production, resource management – all leading to the clean air and clean water that we have to sustain.”

Walton is a NBA Hall-of-Fame Center who played for two championship teams and anchored the UCLA Bruins basketball from 1972 to 1974, during legendary coach John Wooden’s run of 10 championships in 12 years. He sat down for a few minutes to speak with Corporate Responsibility Magazine about sustainability and renewable energy during the June Sustainable Brands conference in San Diego.

Walton is down-to-earth and speaks his mind, just as he’s known for. Without much prodding he’s riffing, one part motivational speaker, one part advocate, and one part student of sustainability:
  • “There has never been a better title to a magazine,” says Walton of CR Magazine.

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Does Corporate Social Responsibility Performance Affect Reputational Risk?

There’s at least a correlation, and strong possibility of a connection
By Bahar Gidwani
One company takes care of its employees, buys only from responsible suppliers, and encourages its managers to behave ethically. Another company has a history of releasing toxic pollutants, periodically closes facilities, and irresponsibly lay off employees, and has been linked to various instances of fraud and price-fixing. Shouldn’t the second company be more exposed to reputational risks than the first?
To find out, we combined CSRHub data on perceived CSR performance and RepRisk data on the level of ESG- related reputational risk exposure for more than 4,000 companies from around the world. And we discovered that we were able to explain 23% of the variation in risk exposure for the 2,000 companies who have revealed the most sustainability data about themselves. (We found almost no correlation between risk exposure and sustainability disclosure for the remaining companies, who have revealed little about themselves.

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