Corporate Responsibility

The Meat of CR

064288a The executive director of the Arby’s Foundation talks ‘opportunity’—and how an effective corporate responsibility platform speaks to every stakeholder. By Allie Williams Arby’s is more than just sandwiches. The Arby’s Foundation was founded in 1986 as a way for the company to give back to the communities it serves. It has donated more than $80 million to various charitable causes across the country, and since 2011 has focused its mission to ending childhood hunger in America—contributing nearly $25 million to hunger relief organizations in the U.S. Chris Fuller, executive director of the Arby’s Foundation, discusses what drives CR at the company and how the future of its philanthropy looks “PurposeFULL.” Allie Williams: As a practitioner, how does telling the CR story feel different from everyday sales and marketing? Chris Fuller: The key is to create a level of consistency where the story may be different, but your voice is the same.

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Shining Bright


By The Editors

Our annual spotlight on the best of the best providers and practitioners in corporate responsibility. While strong leadership is an essential trait for executives in corporate responsibility, demonstrating this attribute while performing important tasks, practicing sustainable habits, contributing to the company's bottom line, and driving others to perform exceptionally is worth acknowledgement. CR Magazine honors those who demonstrate a superior dedication to CR that is evident in every aspect of their daily lives. The CR Superstar is someone who lives and breathes sustainability and encourages everyone around them to participate in creating a better business environment. This is our annual list of outstanding CR thought leaders—successful individuals who were nominated by their industry peers, CR Magazine staff, and the Corporate Responsibility Association for their groundbreaking ideas, high-level thinking, and impressive leadership.

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The Fabric Of Responsibility

By Dirk Olin
At PVH, CR is a lot more complicated than altruism. One of the defining traits of effective CR programs is that they take broader business objectives and translate them into real assurances. This is definitely true of Phillips Van Heusen's CR efforts, as the company lists "accountability" as a core value, and strives for transparency whenever possible. The company's treasurer and senior vice president for business development and investor relations, Dana Perlman, spoke with CR Magazine about PVH's core values, "source-to-store" approach, corporate storytelling, and commitments to humanitarian and environmental responsibility. At PVH, the corporate responsibility team takes its direction for CR storytelling from chairman and CEO, Manny Chirico. The team often cites Chirico's directive that they need to emphasize the importance of understanding the company's impact on people. Environment, and communities. Chirico, they say, grew up understanding that charity and the giving of oneself were very important—that, "to whom much is given, much is expected.

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CR From the Top Down

screen-shot-2016-12-15-at-1-56-31-pm A look at the accomplishments of the 2016 Responsible CEO of the Year Awards winners. Christa Elliott What does it mean to be a great business leader? In the realm of CR, it means taking personal and professional risks to meet sustainability objectives and creating a business environment that is more socially and environmentally responsible. Here at CR Magazine, we believe that the winners of the 2016 Responsible CEO of the Year Awards have done just that. Since they were first distributed in 2008, this set of awards has annually recognized the achievements of exceptional CEOs who have exhibited visionary leadership, and, in turn, have taken strides towards more responsible corporate practices. This year's winners have proven their commitment in a variety of ways—from improving working conditions in factories and promoting gender equality in the boardroom to bettering energy management at their facilities and serving local communities. Each award winner was nominated by one or more of their colleagues.

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Modern Day Slavery

shutterstock_218899729 Human trafficking prevention is a corporate responsibility, and now a compliance requirement. By Douglas Hileman, Lydia Hultquist, and Dynda Thomas Imagine this scenario: The promise of a high-paying job in an exotic, faraway place. But then the small price to get there turns into a bigger "fee" and an arduous journey with little food or water. The job is low-paying in a remote location with cramped, crowded living quarters on a boat with no escape for someone trapped 10 miles at sea. This may sound like a description of something from a history book, or fiction novel, but this describes the current situation for millions of people in the world today. The International Labor Organization estimates that about 21 million people live in various types of modern day slavery, or are victims of human trafficking ('MDSHT') And these people may have helped make something you're wearing, or something you ate today. As awareness of MDSHT has grown in recent years, many companies have voluntarily taken actions to reduce risks of MDSHT in their supply chains.

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The Zero Waste Goal

Why standardization is important and necessary in the circular economy.
By William F. Hoffman IlI
During more than 25 years of experience in the environmental field, one would see that everyone has a different idea of what sustainability means. That is no surprise. However, even a seemingly simple concept like what counts as diversion from landfill can lead to emotional discussions (or possible arguments) of the definition of the term-let alone what "zero" really means in the context of a zero waste claim. Developing a common language, a shared understanding of basic principles, is critical to assessing progress against aspirational visions of high diversion rates, zero waste, and the ideas of a circular economy. Without this common understanding of terms and assumptions, it sometimes feels like one of us is talking Chinese while other is speaking Italian.

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The Growing Influence Of The Chief Sustainability Officer

Growing Influence Of The Chief Sustainability Officer

The position of chief sustainability officer has grown and evolved as companies continue to recognize the value of sustainability and CR  initiatives By Susan Hunt Stevens Here's something to think about: the country's first chief sustainability officer (CSO) was appointed in 2004. Since then, the position has rapidly evolved as companies, employees, investors, and partners continue to recognize the value of sustainability and corporate responsibility initiatives. However, even as sustainability becomes ingrained in everyday business processes—from supply chain management to HR and talent acquisition—many companies still struggle to connect these efforts to core business metrics such as customer loyalty, revenue, and employee retention and productivity In order for organizations to succeed in today's corporate landscape, they need to shift their business philosophy from viewing sustainability as a "nice-tohave" to viewing it as a "need-to-have." Here's why the CSO is leading that shift. Starting from the Ground Up Unlike the role of CEO, which has always sat atop an organization, the role of the CSO originated from a single director or manager who often had a very small team, a low budget, and a questionable ability to influence the organization.

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The Role CSR Plays In Employee Engagement

shutterstock_127921625 By Doris B. González Corporate Social Responsibility has long stopped being just a “nice to have” set of programs that help companies tell their story of how they invest resources in a local community. These programs are at the core of employee engagement, retention and recruiting, as well as making an impact in the community. Most importantly, in order to be sustainable, corporate responsibility programs must be aligned with business strategies. At IBM, the corporate giving programs make a difference in the communities where employees live and work as well as improve the skills and success of the staff - and ultimately, our business. Gone are the days of checkbook philanthropy. Instead, IBM donates its best talent, ideas and technology to solve civic and societal issues. A great example is the Smarter Cities Challenge program, now in its sixth year. IBMers’ problem-solving expertise is donated to cities around the world, helping city leaders solve critical problems. They are shown how municipal agencies can share and analyze data that measure everything from traffic to health so that they can reduce costs, improve infrastructure and the delivery of services to citizens - in short, make cities even more livable.

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Finding Your CR Focus to Change Lives

shutterstock_113463292 By Laurie Schalow, Yum! Vice President of Public Affairs and Corporate Social Responsibility Corporations have a unique ability to do big things in a big way. But to achieve great change, you have to decide what that change is going to be. You have to have focus, know how to find it and how to use it to change lives.

Find Your Focus

If you want to find what your focus should be, look around for the cause, the activity, the abilities, and the goals that are truest to your organization and the people in it. At Yum!, we have 1.5 million employees in our global restaurant system at KFC, Pizza Hut and Taco Bell. Nine years ago we mobilized around one thing:  global hunger. Why? Because we’re in the food business, we feed people and it fits a big problem that’s already out there. There are about seven billion people on this planet. About six billion of them can afford food. But that leaves about a billion others who are food insecure.

Find Your Partner

Back in 2006, we had the will, resources, and focus on hunger relief.

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Commit to Zero Waste

shutterstock_51232753 A responsible approach to waste disposal at the 2015 COMMIT!Forum. By Bill Lange Conferences and summits are a great way to bring like-minded professionals together to share ideas and bring actionable practices back to their organizations. However, these events can also have a significant environmental impact. Hundreds or even thousands of attendees generate a great deal of waste, from empty coffee cups to lunch refuse to paper products, and in many cases, the venue is not equipped to responsibly dispose of these materials. Recyclables and organic waste are unfortunately sent to landfills rather than diverted to more responsible methods of disposal, such as composting for organics and recycling centers for plastics, paper, and glass. The corporate responsibility community in particular is sensitive to these considerations, and CR Magazine decided to make an effort to reduce this impact. At the 2015 COMMIT!Forum in New York City, CR Magazine partnered with leading provider of comprehensive environmental solutions Waste Management to manage and reduce waste at this year’s event.

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