- Manage CR like any other business issue: Goals, measurements, accountability
Culmination of efforts at the COMMIT!Forum
By Mike Wallace
On October 8 -9 BrownFlynn will be participating in the 4th COMMIT!Forum. As a longtime partner of the Corporate Responsibility Association and the COMMIT!Forum, and as an active provider of professional development and sustainability content, we’re especially excited about this year’s event. Our field is evolving radically, and content this year will reflect this rapid pace of change. Along these lines, CRA’s own efforts to facilitate and enhance the field will come through in several key areas.
First off, CRA’s organizational efforts to facilitate and organize members around high-priority topics has accelerated over the last year. Committees that were originally established in 2007 are expanding and gaining significant membership and momentum. New committees are being formed and relevant and timely content is quickly being brought to the stage this year in New York.
Big Ideas Need to Date, Mate, & Procreate
By Richard Crespin
Sex makes evolution work. Each succeeding generation experiments with the best (or worst) of a pair of genes taken from the prior generation through the magic of procreation. What works for evolution can also work for ideas. In The Rational Optimist, Matt Ridley contends that human progress really took off when ideas started “having sex.” For really big leaps forward in human culture to occur, “...ideas needed to meet and mate... [because] exchange is to cultural evolution as sex is to biological evolution.” When good ideas mate they create even better ideas.
Our own research on innovation shows that the best ideas rarely come from people steeped in one field, but rather between people from different fields. In fact, evolutionary biologists have shown that when communities of humans lose touch with other communities, their progress stagnates and even regresses.
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