Vol. 7 No 1 – January/February 2016

The Forest And The Trees

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The value and hidden benefits of materiality assessment
Jennifer Anderson
Last spring, a Harvard Business School study titled Corporate Sustainability: First Evidence on Materiality, reported the following:…investments in material sustainability issues can be value-enhancing for shareholders while investments in immaterial sustainability issues have little positive or negative, if any, value implications...[F]irms with good performance on material sustainability issues Significantly outperform firms with poor performance on these issues. Few companies today have the resources to invest in sustainability issues that do not return value. By the same token, most wouldn’t hesitate to apply resources to sustainability issues that result in outperformance. So why do so few companies invest in the discovery process of identifying which sustainability issues are material? The discovery process we are talking about is the materiality assessment process.

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CR Survey Report: Corporate Reputation Affects Talent Acquisition

shutterstock_155554493 Women less likely to join a company with a bad reputation By the Editors According to our annual corporate reputation survey, if unemployed, 86 percent of American females said they would not join a company with a bad reputation, compared to only 67 percent of American males. These results indicate how important a good reputation is for a company. The survey, which was sponsored by Cielo, encompassed a poll of more than 1,000 employed and unemployed Americans in the effort to gain insights into how corporate responsibility, reputation and transparency can impact job decisions. The results of the survey were presented at the annual COMMIT!Forum, which took place Oct. 21-22, 2015, in New York City. “The results of this year’s survey again demonstrated the implications of a bad reputation. Talent is often unwilling to consider an employment offer, and when they do, it’s for a premium over what companies with a good reputation can offer,” Elliot Clark, CEO of Corporate Responsibility Magazine, the forum host, said.

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Our Place In The Supply Chain

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The right role for CR in responsible supply chain management

By Steve Rochlin And Stephen Jordan
Deloitte Global, Barry Salzberg. Integrating purpose with profit is a “different and better way of operating in the 21st century” that is essential to motivating Millennials.The majority of organizations offer a 401(k) program to their employees. While 87 percent of 88 million people with access to a plan save an average of 6.8 percent of their pay, and employers who match contribute another 4. 5 percent finds the American Benefits Council, most Millennials do not participate in their 401(k) plan. According to Scottrade, the national average for 401(k) participation among Millennials is 21 percent. “Our mostly Millennial workforce made it very clear that they weren’t going to invest in a 401(k) plan that didn’t offer transparency into the underlying sustainability and impact of the companies in their mutual fund choices,” says Burke Pemberton, partner and controller at Environmental Building Strategies.

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CR Superstars – Leading The Way

superstars Our 2015 roundup of exemplary leaders in Corporate Responsibility Corporate responsibility, sustainability, and shared value practices all require strong leadership. It’s easy to remain business-as-usual and CR requires innovative and creative thinking, the ability to push people out of their comfort zones and into new practices, which often yield real business results. As 2015 comes to a close, we offer CR Magazine’s list of the thought leaders in practicing corporate responsibility, sustainability and shared value. These leaders were nominated by their industry peers and by CR Magazine staff for their innovative thinking and leadership.We offer hearty congratulations for this year’s winners as we look forward to another year of innovation and leadership in 2016.

2015 CR Superstars

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CR Magazine’s Most Sustainable Corporate Headquarters List

Most Sustainable Corporate Headquarters List We at CR Magazine believe in the importance of working together to achieve sustainability. For the first time, we have highlighted some of the sustainable and LEED-certified headquarters of many corporations across North America. Below are special features on specific buildings.  

CR Magazine’s 2015 Most Sustainable Corporate Headquarters List

AirTransatAir Transat Headquarters The Air Transat HQ was the first building in Canada to earn LEED-EBOM Platinum certification. Numerous initiatives such as water efficient plumbing, solar wall, LED lighting, recycling, composting, electric car charging stations, community garden, and green cleaning produce substantial resource savings and create a pleasant environment for employees and visitors.

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What’s Good For The Kids Is Good For CSR

Non-profit youth education program partners with CSR community to serve America’s future leaders
By Christa Elliott
Over the course of its 96-year history, Junior Achievement (JA) has made a name for itself as a well-known and reputable non-profit devoted to empowering young people through entrepreneurial, financial and economic education. Through programs in core areas such as work readiness and financial literacy, JA reaches more than 4.6 million students annually with the help of volunteers in inner cities, suburbs, and rural areas. JA’s alumni include Mark Cuban, (entrepreneur and owner of the Dallas Mavericks), YAHOO! CEO Marissa Mayer and ABC news anchor Juju Chang. This youth outreach and programming is especially important in light of recent changes that have occurred within the American education system.

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Schools Of Sustainability

An an overview of available CSR courses
By the Editors The following is our annual list of sustainability education programs offered by North American universities. The programs on this list focus on educating students on leadership, ethics, corporate responsibility and sustainability. These business programs offer excellent opportunities for professionals to strengthen their skills. Some of the colleges featured offer certificates in specific ethical topics, while others have an entire department dedicated to corporate responsibility and sustainability. All of these allow professionals to further their learning while benefitting their company, colleagues, and the world around them. School: Albers School of Business / Seattle University Website: Continue reading →

A Sense Of Responsibility

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Hasbro CEO Brian Goldner discusses the commitment to social and environmental interests
CR: How did your personal experiences prior to Hasbro influence your priorities for corporate responsibility in your professional life?
Goldner: In my teens, and even into my early college years, I spent a tremendous amount of time in areas such as Maine and New Hampshire, where I led nature trips along with canoeing and sailing expeditions. Through these experiences, I developed a deep appreciation for our world’s natural resources as well as the ability to relax and enjoy nature. In fact, I wrote my college application essays about Henry David Thoreau’s On Walden Pond.

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Editor’s Letter: Lifelong Learning

headshotBy Belinda Sharr
As 2016 begins, we at Corporate Responsibility Magazine look forward to the upcoming year, which promises to be full of important ideas, events, news, and things to learn.
Learning is something that we are constantly doing, and the more we know, the better off we are. This is my first issue as editor of CR Magazine, and I welcome the opportunity to learn as much as I can about corporate responsibility and sustainability in order to bring you the timeliest, most accurate, and most important information about what’s happening in the industry.
In this issue, we look at the importance of corporate responsibility throughout one’s life and career.

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CEO’s Letter: On the Street Where You Live

By Elliot H. Clark, CEO
I would love to see someone create an upcoming revival of My Fair Lady called My Fair Company. Because corporate responsibility is now as much about messaging as it is about programming, we need to examine or “fact-check” the “iron-willed commitment” purported on some corporate CR websites and compare it to the actual performance of these companies. The rising importance of messaging is not, by and large, a bad thing, but if the messaging does not ring authentic, then there is a problem. If you say that you are committed, then shouldn’t your headquarters reflect your passion and your investment in sustainability? This month, we highlight companies that have committed to having a corporate headquarters that meets the established standards for sustainability. Why is sustainability important? I guess for the sake of good essay construction, I need to go there.

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