Vol. 6 No 4 – May/June 2015

Editor’s Note

Editor’s Note: Games people play–on climate change

By Bill Hatton
Editorial Director
Companies that are looking to build stronger emissions programs to combat climate change have another ally -- Pope Francis. At press time, he was scheduled to release an encyclical (essentially, a letter written by the pope to other bishops covering a specific topic) on climate change. According to a draft leaked to an Italian magazine shortly before the scheduled release, Pope Francis came down strongly on the side of a need for action. That would include the need to develop alternative sources of energy, reduce emissions of methane and carbon dioxide, and conservation. The pope also apparently called for governments to work together.
I got you now, you ...
As with most public-policy debates these days, particularly in the United States, the debate over climate change has become more and more politicized.

Continue reading →

CEO’s Note

The Vatican Palace

By Elliot H. Clark, CEO
When a guy who lives in a palace lectures nations on setting a good example for environmental stewardship you have to revisit the definition of “smug hypocrisy.” The papal encyclical just released by Pope Francis does not accomplish anything that justifies the energy that it took to print and ship it.
Let me first say that I agree with the Pontiff that climate change is real. I know people on the political left are cheering me on but sorry wait before you lavish praise because I also believe that that it is unclear as to whether climate change is due to a natural warming cycle or the result of human habitation and green house gas emissions. Before people on the political right start hoisting me on their shoulders, understand that I actually don’t care which is true. See, the problem is while the politically polarized argument on causation is taking place, no one can really deny effect.

Continue reading →

From Where I Sit

From Where I Sit

By Jim Murren
Chairman and CEO, MGM Resorts International
“Let’s talk about the importance of diversity.
John Naisbitt’s leading research on the “megatrend” futuristic trends of society— the economy, governments, lifestyles, the workplace—over the last three decades has observed and further predicted the seismic global changes in those and other areas of life that have been largely facilitated by technology.
His research, first published in 1982, has also informed and impacted actions across all pillars of societal institutions. (http://www.enotes.com/topics/megatrends)
Key to Megatrends is the breakdown of hierarchies. Rigid controls have given rise to pluralism, individuality, and diversity which, when joined with mega-data, has sped the volume and velocity of change, particularly in business.

Continue reading →

Executive Director’s Report

Executive Director’s Report

By Allie Williams
The CRA Thought Leadership Councils have been functioning full throttle lately. A quick recap of some of the latest activities include educational webinars, providing session material for consideration at the COMMIT!Forum in October, deep dive presentations and open discussions with some of the top ratings and rankings research firms. I will highlight a couple of TLC’s here:
The Ratings & Rankings TLC conducts monthly calls some of the most influential ratings, rankings and research firms to share and discuss their methodology at a very high level while receiving insightful and constructive feedback from the group. The TLC collectively pulled together a comprehensive list of known ratings, rankings and research entities and the CRA created a survey to poll TLC members on the order and type of questions the TLC would like to discuss with these entities.

Continue reading →

Total Impact


Ecolab’s Doug Baker on how CR priorities get set – and met
By Elliot Clark
(Editor’s Note: Corporate Responsibility Magazine honored Ecolab Chairman and CEO Douglas M. Baker, Jr. with a CEO of the Year Award in October 2014. Under Baker’s leadership, in 2014 Ecolab reduced total water use by 6.9% and GHG emissions by 7% from a 2012 baseline, and helped businesses around the world significantly reduce their use of water and energy and achieve their own sustainability goals. The company’s “Total Impact Approach” takes into account the economic, social and environmental impacts of its products and services to deliver sustainable results for customers and for Ecolab’s own operations. To learn more about what drives Baker’s leadership, CR Magazine’s CEO Elliot Clark traveled to Minnesota to sit down with Doug Baker in Ecolab’s headquarters.

Continue reading →

The Best Corporate Citizens by Individual Category

The 12 highest-ranked companies in each of our measurement categories
By The Editors
Each year, Corporate Responsibility Magazine engages its research partners in an in-depth process to rank each Russell 1000 company according to its performance on 303 data points related to CR.
These data points are gathered from publicly available information, and thus our lists – 100 Best Corporate Citizens and 100 Best Corporate Citizens by Industry Sector: Sustainable Buyer’s Guide—measure transparency, accountability, and business success. We also run another list to recognize those companies that are improving the fastest as compared to their peers –the Most Improved Corporate Citizens. And now we announce a new list: the category winners.
The 303 data points we measure are arranged according to seven categories of business performance:
• corporate governance
• philanthropy
• human rights
• employee relations
• climate change
• environmental performance, and
• financial performance.

Continue reading →

CR Roundup

Big savings on packaging for Dell

By Bill Hatton
At Sustainable Brands San Diego, I spoke to Bruno Sarda, the director of global sustainability operations for Dell. It was a wide-ranging discussion on Dell’s sustainability programs, but one area of particular interest was sustainable packaging. Dell has made significant savings through more sustainable packaging using a three-fold process called the three Cs: cube, content, and curb, a program initially launched in 2008 and that has been increasingly innovative ever since. Here’s an outline of it:
1. “Cube is how do you make the packaging smaller— not just because of the products become smaller—in proportion to the product,” explains Sarda. This means using different techniques of compression and shock absorption, so you can have a smaller envelope (i.e., shipping container). That in turn means using fewer packing materials, and that produces benefits when it comes to shipping.

Continue reading →

From floodwaters to marathons

IBM's Robert Andrews is one in a quarter million

By Lorri Lewis
Rampaging floodwaters have destroyed all roads leading into a Denver neighborhood. Residents are cut off from the rest of the world. And all lines of communication are down.
A helicopter hovers over this scene, carrying an essential package. It’s a satellite system—a mobile communications set-up that will connect residents to their loved ones.
The man responsible for getting the stranded families reconnected is Robert Andrews, a security consultant with the lab services team at IBM. Along with his position at IBM, Andrews also serves as a Disaster Service Technology volunteer and a National Emergency Response Professional with the Federal Emergency Management Agency. Andrews managed the entire communications infrastructure during the disaster response in the 2013 Colorado flooding.

Continue reading →

CRA companies taking the initiative on diversity, community impact and CR reporting

 CRA companies taking the initiative on diversity, community impact and CR reporting


By Allie Williams
The advisory board of the Corporate Responsibility Association is made up of industry thought leaders with a passion for CSR, Sustainability and responsible supply chain management. Here is a quick roundup of some of the current CR initiatives these companies are working on:
1. MGM Resorts International will host the ninth annual Women’s Leadership Conference at MGM Grand Las Vegas, July 13 and 14. The two-day conference is part of the company’s ongoing commitment to diversity and inclusion. The purpose of WLC is to provide women professionals with the tools and networking opportunities they need to further develop and advance their careers. But it serves a dual purpose: all proceeds of the conference, after costs, are donated through the MGM Resorts Foundation to a nonprofit agency dedicated to the welfare, protection or development of women and girls.

Continue reading →

Empowering Children

When life deals a rough hand to young people, Hasbro employees step up


By Lorri Lewis
Children and toys go together, like peanut butter and jelly. But for some kids waiting to be adopted and for those in foster care, it’s not that simple. “For so many of these youth, the concept of childhood is very different than it is for most children,” says Karen Davis, senior vice president of Global Philanthropy and Social Impact at Hasbro. “Many of the programs we support in this area help provide these children with opportunities and experiences they might otherwise miss out on as a result of the hand life has dealt them.”
That’s why the toy manufacturer places strategic priority on children. Specifically, they assist children in state care who are waiting for placement, and those in foster care. Hasbro works with charitable organizations with the goal of helping to empower children through its philanthropic work, including toy and game distributions, financial support and employee volunteerism.

Continue reading →