Vol. 5 No. 2 – March/April 2014

Editor’s Note: On Judging and Being Judged

On Judging and Being Judged

Bill Hatton

Editorial Director

Philosophy has three fundamental branches: ontology, epistemology, and axiology. Ontological questions start, “What Is ...?” Epistemological questions ask, “How do I know?” And axiological questions ask, “How do I make judgments?”
The “fun” (i.e., complex) part is that all these questions fold over one another, each poking into the other’s category. So in the branch of axiology called aesthetics, we end up with all three categories of questions each time we ask a question. We might look at a painting in a museum and say “What’s so great about that?” We ask:

  • “What is beauty?” (ontology)
  • “How do I know?” (epistemology), and
  • “How do I judge if that painting is beautiful (or aesthetically important enough to be placed in a museum)?”

The answers to those types of questions have generated a civilization-long conversation.

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CEO’s Letter: What We Really Measure

What We Really Measure

Elliot H. Clark


We arrive at the 2014 CR Magazine 100 Best Corporate Citizens Rankings. This list captures the 100 Best Companies, according to our methodology, in the entire Russell 1000 index. This is not to say that there are not good corporate citizens in the other 900, but this measurement is as much about the individual companies as it is about society and business culture. We, in essence, measure the success of the Corporate Responsibility movement.

The market rating represented by the 100 Best Corporate Citizens illustrates the progress of the definition of corporate citizenship—from the old world view of corporate social involvement to the new one. It, frankly, shows the progress from bad to better.

In Act v, Sc 1 of Shakespeare’s Measure for Measure is the quote: ”They say, best men are moulded out of faults,
And, for the most, become much more the better
For being a little bad.

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From Where I Sit

From Where I Sit
By Jim Murren
Chairman and CEO, MGM Resorts International

Doing the right thing should be a standard in our personal lives, and our business lives.

It’s clearly the way those companies on the 100 Best List — published in this edition of CR Magazine — conduct themselves. The companies that made the 2014 list, and their employees, are leading the effort every day to do the right thing. We offer our thanks and our congratulations to those companies that were ranked.

At MGM Resorts, we have long held the conviction that the success of our company, and subsequently our resorts, is inextricably tied to the well- being of the communities where we operate.

As a hospitality and entertainment company, the health and vibrancy of our communities plays a critical factor in our ability to host guests, entertain them and, in doing so, create lasting lifetime memories for them.

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MEMBER SPOTLIGHT: Agility Recovery

MEMBER SPOTLIGHT: Agility Recovery

Agility Recovery, a former division of General Electric, is North America’s premier provider of disaster recovery solutions to organizations of all types. Agility provides easy-to-implement recovery solutions for an affordable monthly membership fee. For over 25 years, Agility has rescued thousands of organizations with a 100% success rate.

When a disaster hits, Agility immediately begins mobilizing personnel and assets, utilizing all of our resources, knowledge, and expertise. We handle everything associated with the recovery elements we provide, freeing you to focus on what matters most: your people, clients, and community. Unlike other programs, Agility has no disaster declaration or alert fees. Coverage begins the day you become a member, with no long discovery process or plan development fee.

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How are companies applying CR?

Honor Flights for the Greatest Generation

By Lorri Lewis

In the time it takes you to read this article, three World War II veterans will die.

Approximately 1.1 million veterans are living in the U.S., but they are dying at a rate of more than 550 a day, according to the U.S. Department of Veterans Affairs.

In an effort to honor these heroes of The Greatest Generation before they pass away, Wisconsin Energy Corporation is partnering with Stars and Stripes Honor Flight (SSHF).

The SSHF organization charters 747s to fly Wisconsin veterans to Washington, D.C., and then escorts them to the memorial built in their honor. For most veterans, now in their 80s and 90s, it’s an emotional visit to the massive granite and fountain memorial. Sadly, for many, it will be their last trip to see it.

SSHF was founded in 2008 with $250 in donations.

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McDonald’s on its vendors: ‘Test, reward, and share’ By Allie Williams

McDonald's on its Vendors: ‘Test, reward, and share’

By Allie Williams

Companies are looking harder and harder at their supply chains. Case in point: Francesca DeBiase, vice president, Strategic Sourcing and Worldwide Supply Chain Management at McDonald’s Corporation, notes three recent innovations McDonald’s is using—and that other companies may want to emulate:

1. Testing vendors.
McDonald’s wants to go to sustainable beef by 2016; obviously that’s a big project and a tough goal to meet. “We will need to be able to trace beef from beginning to end,” said DeBiase.

Idea: Test countries with an initial project. That way, they can see if they get the information they need to trace the supply chain, and thus get the sustainable beef they want.

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CR Roundup: SealedAir recycles products— without using electricity

SealedAir recycles products— without using electricity

By Allie Williams

The “Bubble Wrap” people have a new mission and vision, as well as a new tagline and attitude: “Re-imagine SealedAir.” Ron Cotterman, SealedAir’s vice president of sustainability, describes how to improve packaging and reduce waste in the supply chain:
“People look at the supply chain using ‘systems thinking.’ Often, one identifies a problem and solves that problem without thinking holistically about downstream and upstream issues: Can I have a bigger impact if I look at the picture in a bigger way?”

SealedAir’s looking to influence those in their supply chains by getting members together to brainstorm improvements in a broad sense—both to gain victories on specific projects, but also to drive business forward.

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CR’s 100 Best Corporate Citizens 2014

Our 15th chronicle of transparency, accountability, and business performance
By The Editors

Corporate Responsibility Magazine is pleased to present our 15th annual list of the 100 Best Corporate Citizens.
This year’s 100 Best List began with our research team documenting 298 data points of disclosure and performance measurements for the entire Russell 1000. The data was harvested from publicly available information and each company was ranked in seven categories:

  • Environment
  • Climate change
  • Employee relations
  • Human rights
  • Corporate governance
  • Financial performance
  • Philanthropy.

More details on our methodology follow the List.

We offer the companies named to the 2014 100 Best List our congratulations—for delivering on their commitments
to transparency and accountability in highly competitive industries.

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List Methodology

What we do—and why we do it that way

By The Editors

Our overarching mission is accountability. We believe it’s vital for investors, regulators, customers, suppliers, employees, and neighbors to know as much as possible about the companies they invest in, do business with, and work for.

CR Magazine’s Corporate Citizenship Methodology fulfills that mission by calling upon companies to make information available. Through this process, we put hard data into the hands of the people who have the most direct influence over these companies —and the most to gain or lose by their good or bad behavior.

By advancing accountability and transparency through this research, we empower those closest to these companies to make better decisions about these companies and their behaviors.

In that way, we move us all closer to a world where markets function more effectively and everyone has the information they need to effectively judge who they are doing business with.

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How ‘bout solar?

3 ways to know when the time is right to install solar

By Bill Hatton

Solar energy, both photovoltaic and thermal, is expected to be the fastest-growing renewable electric- generation source, excluding hydropower, through 2040. That’s according to the U.S. Energy Information Administration. The federal agency estimates that solar will end up with about 7.5 percent share of that market by that time.

The industry itself backs up those numbers: Photovoltaic installations experienced some of its highest-quarter growths in the industry’s history in 2013. That’s according to the Solar Energy Industry Association. It anticipates strong growth in commercial solar power installations this year.

When is the time right for a company to go with solar? Geoff Mirkin, partner at the commercial- and residential-installation firm Solar Energy World, Elkridge, MD, says most of his commercial customers have three common qualities:


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