Corporate Responsibility Magazine (the new name of CRO Magazine) announces its 11th annual 100 Best Corporate Citizens List, known as the world’s top corporate responsibility ranking based on publicly-available information and recognized by PR Week as one of America’s top three most-important business rankings.
Navigating the Methodology
In 2009, the members of the CRO Association’s 100 Best Corporate Citizens Methodology Committee—co-chaired by Eaton’s Joseph Wolfsberger and Miami University of Ohio’s Brian Ballou and Dan Heitger—met a total of eight times to openly debate how the List should be run. Active members of the Committee (as of the September 29, 2009 meeting) included no shrinking violets: Gregg Anderson of Crowe Horwath, Mark Bateman of IW Financial, Amy Borun of Candela Solutions, Amit Chatterjee of Hara, Elliot Clark of CR Magazine, Terrence Clark of CA, Richard Crespin of CROA, Suzanne Fallender of Intel, Tim Fort of George Washington University’s Institute for Corporate Responsibility, Rebecca Freyvogel of the U.
Using an established customer satisfaction process adapted from CR Magazine’s sister publications, we identified the top players in the PR space, using data and feedback from your colleagues and other readers.
By Elliot Clark
Ranking service providers is a new and ongoing feature of CR Magazine, designed to improve the practice of corporate responsibility. We have implemented strict survey protocols developed in our HR publications that are described below.
Service providers are an important tool in the arsenal of the Corporate Responsibility Officer. One key partner is the communication firm. Being a good citizen is paramount, but to maximize the benefit of good citizenship you need to communicate with customers, shareholders, and employees.
Corporate Responsibility Officers, or CROs, are at a point of evolution similar to where human resources leaders were prior to 1980. HR was then known as personnel, or, in unionized companies, labor relations.
NYSE EuroNext CEO Duncan Niederauer ruminates on climate change, financial regulation and the role of the CRO.
By the editors
As part of its formal partnership with NYSE Euronext, CR Magazine, CRO Summits, and CROA are all showcasing the CR thought leadership of the top executives of the world’s largest stock exchange during 2010 and beyond. Duncan Niederauer is the global CEO of the 8,000-listed-company NYSE Euronext, and an outspoken advocate for the rapid professionalization of CR practices. We recently caught up with him in his Wall Street office.
CR: On February 12, Corporate Responsibility Magazine rang the opening bell at the Paris Bourse with your colleague Dr. Miguel Marques who heads NYSE Euronext’s CR initiatives worldwide and is on the Corporate Responsibility Officer Association Board of Governors. There, he said that you have set for NYSE Euronext and its 8,000 worldwide listed companies a classic triple-bottom-line agenda—improving environmental and social impact while boosting profits.
Sometimes CR seems to be 100 percent risk. But at CR Magazine’s Responsible CEO of the Year event, it’s all about the reward. Each year since 2008 at the fall CRO Summit, CR Magazine’s editorial team has announced its Responsible CEO of the Year Awards in seven industry segments to CEOs who have put themselves at personal and professional risk in order to deliver on corporate responsibility promises. Following the first day of the CRO Summit this past October at Chicago’s historic Union League Club, CR held a banquet to give its 2009-2010 Awards in all seven categories:
John Hess, CEO, Hess
John Hess has managed Hess Corporation into a Corporate Responsibility over-achiever in the energy sector. As #10 on the 2010 CR Magazine 100 Best Corporate Citizens List—top among energy companies—Hess has delivered uncharacteristically brilliant success (remember, Hess makes its living as a fossil-fuel extractor) as evidenced by its #7 rank in Environment and #8 rank in Climate Change.
CR to Spotlight Capital Markets at Spring CRO Summit
Learning how to make the business case for recycling in 92 different offices in both a down economy and a recovery—now that’s a great way to make yourself obsolete. Until, of course, a desperate, underperforming, aspirational firm comes knocking. Schuyler seems unlikely to face unemployment any time this century.
If there was ever any question that we live in the Era of Responsibility, the CRO Summit in Boston April 21, 2010, will erase all doubt. The three stars of the Era appearing at the Harvard Club that day to participate in this headline-grabbing, career-propelling program will persuade Corporate Responsibility executives of all stripes to make room on their calendars. This trio will join 20 other presenters and some 250 of your peers for a day of learning, networking, and professional elevation.
PwC’s pioneering CR officer gets granular.
By The Editors
Shannon Schuyler aspires to a job without a future. Despite the marketplace being filled with downsizing, displacement, and distrust, the Corporate Responsibility leader of the Americas at PricewaterhouseCoopers (PwC), feels that her ultimate success will only occur when she is told that her services are no longer required. “If I do my job right,” she says, “I will not have it in 10 years.”
Schuyler began working at PwC more than a decade ago. “Before PwC, I had started out at an accounting firm, where I did recruiting for actuaries and accountants. So when I came here, I saw the organization from a different view. When people think accounting, they tend to think it is very staid. But this organization has breadth and scope and an ability to try different things.”
After working in various roles—client service, HR, and marketing—Schuyler realized that PwC employees held a collective set of beliefs that would support a formal CR effort.
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