Author Archives: Megan Amrich

For Campbell’s, Brand Value Means Customer Engagement

Campbell Soup Company's headquarters in Camden, N.J. By Leon Kaye For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk - unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value. Almost 150 years old, the $8 billion food giant has witnessed plenty of change recently, both internally and externally. Campbell’s CEO, Denise Morrison, changed an old-fashioned food processing company into a more nimble and innovative operation. She has pushed the company to be more responsive to consumers’ needs while encouraging employees to step out of their comfort zones and take risks.

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Companies and CEOs Increasingly Speaking Out on Social Issues

When companies take a public stance on social matters, their influence extends far beyond the typical corporate boundaries. By Daryl Brewster When it comes to companies speaking out publicly on social issues, events in North Carolina, Indiana, Baltimore, and several Executive Orders drew significant attention from business leaders over the last 12 months. When companies take a position, reactions from consumers can cause whiplash. While some companies advocate forcefully, others don’t, and any approach is subject to public challenge. In an increasingly polarized environment, it’s likely a company will both gain and lose brand supporters, and the loudest advocates or detractors will use social media as their bullhorn. To better equip corporate leaders with strategies on how to respond to social issues, CECP asked members of our corporate coalition to weigh in on how attention received by other companies is affecting their company strategy for speaking out on a social issue.

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Helping the Honey Bee: General Mills Works to Protect Pollinators

pollinator-habitat COMMIT!Forum will convene hundreds of corporate social responsibility leaders and CEOs from CR Magazine’s annual 100 Best Corporate Citizens ranking.  The event includes a pre-conference workshop on integrated CSR and sustainability reporting from BrownFlynn.  Emcees for COMMIT!Forum include Aman Singh, editor in chief of Futerra, and Icema Gibbs, head of CSR at Jetblue Airways. More information here By Jim Witkin Could you do your job if you were kicked out your house, had no food, and under constant attack by parasites and poisons? Not likely. But this is what life is like for many species of birds, bees and other insects who pollinate our crops and help grow one-third of the global food supply. The numbers are not pretty.

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5 Research Studies on ‘Brands Taking Stands’ Trend

lgbtq flag stand COMMIT!Forum will convene hundreds of corporate social responsibility leaders and CEOs from CR Magazine’s annual 100 Best Corporate Citizens ranking.  The event includes a pre-conference workshop on integrated CSR and sustainability reporting from BrownFlynn.  Emcees for COMMIT!Forum include Aman Singh, editor in chief of Futerra, and Icema Gibbs, head of CSR at Jetblue Airways. By Dave Armon With 50 Fortune 500 companies and more than 400 small businesses voicing opposition to a proposed Texas bathroom law, the phenomenon of brands taking stands shows no sign of abating. But there was a pause, immediately after U.S. President Donald Trump was inaugurated, when large companies showed signs of retrenchment from publicly advocating for progressive policies on environmental, social and governance issues, according to a poll from the nonprofit CEO-led coalition Continue reading →

C-Suite Support Plays Integral Role in Corporate Social Responsibility

Alexander Mann Solutions employees are given one paid day a year to volunteer in their community. To gain practical skills for sustainability management, join us at the COMMIT! Forum in DC October 11-12 2017 A company's corporate social responsibility (CSR) program says a lot about its business values. In today's business world, companies are judged not just by the quality of products and services they offer but how willing they are to invest in the communities they call home, and how engaged both their workforce is in demonstrating those values. And as one international corporation has discovered, corporate leadership engagement is often critical to ensuring a vibrant and successful CSR strategy. Alexander Mann Solutions, which was founded by Rosaleen Blair in 1996, is considered a global leader in talent acquisition and management.

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