Author Archives: Debbie Bolla

Editor’s Note: What’s working in CR today

Editor’s Note: What’s working in CR today

By Bill Hatton, Editorial Director

We have a lineup of powerful thought leaders in this issue, encompassing positions from the top of the C-Suite through operations and sustainability to a basketball legend:

  • CEO and Chairman Dean Scarborough of Avery Dennison is this issue’s featured CEO interview. I caught up with Dean at a Rainforest Alliance event in New York in May. Dean described how Avery Dennison has met numerous challenges and Dean describes how it’s done at a classic B2B company right in the middle of the supply chain. Our talk begins on p. 10.
  • Executive vice president of manufacturing James DeLuca of General Motors is responsible for 190,000 GM employees in 171 factories. Jim describes in detail how sustainability issues boost employee engagement and presented his thoughts at the Greenbiz Forum in Scottsdale, AZ, in February.

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CEO’s Letter: The Media Trump Card

CEO’s Letter: The Media Trump Card

By Elliot H. Clark, CEO

I don’t do political columns and I am I come to neither praise or bury any candidate, to paraphrase Shakespeare. I come to ask, bluntly, what the heck is going on?

I was thinking about the contents of this column the other night driving home when I passed an accident on the side of the road. It was well off to the side, yet traffic slowed to a crawl as “rubber neckers” struggled to get a look at the EMS teams ministering to the unfortunate vehicle occupants along the highway’s shoulder. And then it hit me. It was the perfect metaphor for the current presidential election and ghouls slowing down their cars to catch a glimpse of the miracle of life saving or catch a glimpse of life ending were our own (much maligned) media outlets.

Yes, I am in the media and I will address that later, but I am not news media, I am trade media and there is a difference.

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From Where I Sit

From Where I Sit

By Jim Murren
Chairman and CEO, MGM Resorts International

MGM Resorts International realizes that our nation can take for granted the very things that are the most noteworthy for selflessness, and the very people who deserve the most gratitude – the men and women who are our nation’s veterans in a voluntary armed force.

Astonishingly, only about one percent of Americans choose the calling of military service on behalf of our country. The security and protection of our nation – and our freedom to pursue life, liberty and happiness – rest in the hands of these few Americans who volunteer for service. In return for the responsibility they willingly accept on behalf of all of us, we owe them no less than our full support.

One way MGM Resorts honors them is by hosting a job fair specifically targeted to veterans and active-duty military members.

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Executive Director’s Report

Executive Director’s Report

By Allie Williams

I trust you are all enjoying summer and hope you’ve had or will have an opportunity to spend some time with family, friends and loved ones to unwind a bit and rejuvenate before an exciting conclusion of 2015. I recently attended the Sustainable Brands Conference in San Diego and saw how companies are reducing their environmental impact and making a positive mark on their communities. In late July, I visited McKinney, Texas, and spent time with Daniel Jones, CEO of Encore Wire. We talked about their product value, water efficiency, materials and resources, innovation and design and the Encore TechLab, a building meeting LEED® platinum standards. What a great story they have and I will share more in a CR Roundup feature in the next CR Magazine.

The CRA is gearing up for a sensational opportunity to once again collaborate with CR Magazine’s COMMIT!Forum this October 21-22 at the TKP Conference Center in New York City.

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Social Media Checklist: How many of these best practices are you doing?

Social Media Checklist: How many of these best practices are you doing?

By Marissa Rosen

These days, sustainability and social media go hand-in-hand.

If you’re saving energy, greening your supply chain, recycling end-use products, or building employee engagement initiatives, chances are that you want to let your customers and prospects know. Be it Twitter, Facebook, Instagram, or Pinterest, there’s a strategy out there that’ll fit your company’s need to communicate your sustainability successes.

Not only can social media serve as a platform to share your news, but also it can provide your company with a transparent means of engaging in two-way conversations with clients. They may have questions or comments about your ingenuities, so now you’ll be prepared to answer swiftly and deftly.

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CR Roundup WWF offers framework for improving corporate water management policies

CR Roundup: WWF offers framework for improving corporate water management policies

By Bill Hatton

If you are looking for a quick framework to assess and/ or determine if your water-management program is on track, consider one offered by Lindsey Bass of World Wildlife Fund’s corporate water stewardship program for the U.S. She spoke on a panel on water management at Sustainable Brands in San Diego.

“[A] lot of people, when they talk about water stewardship, don’t think about the WWF,” said Lindsey Bass. “We’re known for panda and species conservation. So many are surprised to learn that we actually do quite a bit in looking at market transformation and how do we engage and mobilize the private sector to embark on a journey to create more sustainable water resource management? That’s really a direct reflection of the fact that, while we are a species conservation organization, we have to address the most pressing threats and drivers on the [places] that we care about.

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Challenges Met

‘Diehard Capitalist’ and Avery Dennison Chairman and CEO Dean Scarborough shows how CR can be good business

By Bill Hatton

Avery Dennison manufactures pressure-sensitive adhesives, and packaging and labeling materials for a variety of B2B customers. As a B2B company positioned in the middle of the supply chain, it has the kind of experience in corporate responsibility and sustainability issues that CR Magazine’s readers face every day. To improve its paper sourcing, Avery Dennison has worked closely with the international non-profit organization Rainforest Alliance.

The Rainforest Alliance recently hosted a conference where it shared some of the Avery Dennison story. After the conference, I had an opportunity to sit down with Dean Scarborough, Avery Dennison Chairman and CEO, and Alicia Maddox, Avery Dennison Vice President, Community Investment and president of the Avery Dennison Foundation.

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CR: Get beyond ‘table stakes’

See the innovations required—at the COMMIT!Forum Oct. 21-22 in NY.

By The Editors

You know that CR practices that used to be innovations only a few years ago (when we first put on this annual conference) are no longer innovative: Now they’re the table stakes. You are expected to ante up transparency and comprehensive reporting; you’re expected to have a CR program and be able to discuss sustainability and shared value in a context of employee-engagement and business performance is expected.

Now companies have grown more sophisticated in what they expect from each other. Similarly, employees have grown more sophisticated in what they expect from companies. And customers are more demanding, too. To remain at the table, you’ll have to drive innovation in the CR, sustainability and shared-value space—through employee and customer engagement, and throughout your supply chain.

If you’re in the B2B supply chain—and that’s most of us— consider setting aside Oct.

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Can you get 190,000 people thinking about CR?

GM’s trying—and here are 15 of their best practices

By Bill Hatton

Senior executives tend to be self-motivated and possess a strong desire to succeed, and obstacles tend to be seen as bumps on the road to something greater. They believe things like, “Pain is weakness leaving the body” and “No guts, no glory.” That is, they are engaged, engaged and more engaged.

But not everyone is. Some people are happy to collect their paycheck and go home. They may do a “good enough” job or just do the minimum, but they aren’t engaged. Others’ engagement wavers. Disappointments and obstacles slow them down, or stop them altogether. And they may make excuses—“Hey, I offered my suggestions, and they didn’t listen.”

Senior leaders thus need to find ways to get people more driven at work, engaged with their work, taking initiative on issues such as quality and customer service, and not to allow obstacles to stop them or demoralize them.

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Stay ahead of the commoditization curve

Dell’s Bruno Sarda says the CR innovation comes down to three strategies: (1) Drive the business (2) Mitigate risk (3) Advance the brand

By Bill Hatton

(Bruno Sarda is the director of Global Sustainability Operations at Dell Inc. and works out of Phoenix. He also serves as a consultant at the Walton Sustainability Solutions Initiative, Global Institute of Sustainability, Arizona State University, and as an adjunct at ASU in the School of Sustainability. Bruno sat down with me for a wide-ranging conversation on the profession in June at the Sustainable Brands conference in San Diego.)

Bill Hatton: Talk to me about your approach to sustainability.

Bruno Sarda: At Dell we work on sustainability across some key dimensions, including a socially and environmentally responsible supply chain; efficiency in our own operations; what materials go into our products and packaging; energy efficiency during the useful lifetime of the product; responsible takeback and recycling once the product is no longer in use.

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